公认的SEO推广论坛网站：谷歌竞价推广与个人外贸创业指南
在外贸创业时，会有许多问题需要权衡，而其中最受关注的环节就是："我应该从哪里拓展客户？"
When starting a foreign trade business, there are many factors to consider, with the most crucial question being: "Where should I find my customers?"
在我看来，选择独立站和社交媒体作为业务平台是非常必要的，这是长远之计。
In my opinion, choosing an independent website and social media as business platforms is essential for long-term success.
1. 独立站（个人网站）
1. Independent Website (Personal Site)
品牌建设和专业形象：拥有自己的独立站可以展示你的品牌和专业形象。你可以自由设计和定制网站，突出你的品牌价值和独特之处。这有助于提高客户对你的信任和认可度。
Brand Building & Professional Image: Having your own independent website showcases your brand and professionalism. You have complete freedom to design and customize the site to highlight your brand value and uniqueness, which helps build customer trust and recognition.
建立直接联系：通过独立站，你可以建立直接的联系和沟通渠道与客户进行交流（配合一个基础班 CRM）。这样可以更好地了解客户需求，提供个性化的服务，并建立长期的合作关系。
Direct Customer Connection: Through your independent website, you can establish direct communication channels with customers (combined with a basic CRM). This allows for better understanding of customer needs, personalized service, and long-term business relationships.
2. 社交媒体
2. Social Media
广泛的用户群体：社交媒体平台如 Facebook、Instagram、LinkedIn 等拥有庞大的用户群体，可以帮助你扩大曝光和吸引潜在客户。通过发布有吸引力的内容和与用户互动，你可以增加品牌知名度和产品的可见性。
Massive User Base: Social media platforms like Facebook, Instagram, and LinkedIn have enormous user bases that can help increase exposure and attract potential customers. By posting engaging content and interacting with users, you can boost brand awareness and product visibility.
低成本和易操作：使用社交媒体平台进行推广和营销相对成本较低，并且易于操作。你可以通过发布图片、视频、文章等形式展示产品和企业文化，吸引用户关注并引导他们到你的独立站或在线商店购买产品。
Low Cost & Easy Operation: Social media marketing is relatively low-cost and user-friendly. You can showcase products and company culture through images, videos, and articles to attract users and direct them to your independent website or online store.
实时互动和客户参与：社交媒体平台提供了实时互动和客户参与的机会。你可以回复评论、提供即时客户支持、收集用户反馈等，从而建立更紧密的客户关系，增强品牌忠诚度。
Real-time Interaction & Engagement: Social media platforms offer opportunities for instant interaction and customer engagement. You can respond to comments, provide immediate customer support, and collect feedback to build stronger customer relationships and enhance brand loyalty.
