多渠道SEO推广哪家专业？谷歌竞价推广新手教程

多渠道SEO推广哪家专业？谷歌竞价推广新手教程

Which Company is Professional in Multi-Channel SEO Promotion? Google Ads Beginner's Tutorial

一、谷歌竞价推行办法有哪些

1. Google Ads Promotion Methods

1、文字广告

文字广告是咱们编撰的广告语，呈现在谷歌查找结果或许谷歌查找联盟网站上，以招引用户点击。

Text Ads

Text ads are the ad copies we create, appearing in Google search results or on Google search partner websites to attract user clicks.

2、图片广告

图片广告是指在谷歌联盟的展现网络里呈现的一种投放办法，按千次展现CPM或许按点击CPC的收费模式为主。

Image Ads

Image ads appear in Google Display Network, mainly charged by CPM (cost per thousand impressions) or CPC (cost per click).

3、其他广告

除了上面两种常用的广告方式外，谷歌还有视频广告等富媒体广告方式。

Other Ad Formats

In addition to the two common ad formats mentioned above, Google also offers rich media ads such as video ads.

二、谷歌竞价关键词的优化技巧

2. Google Ads Keyword Optimization Techniques

技巧1：关键词的分类

分成3类：中心关键词，长尾关键词，目标关键词。

Technique 1: Keyword Categorization

Divide keywords into 3 categories: core keywords, long-tail keywords, and target keywords.

技巧2：关键词的竞争程度

随时观察关键词的指数，竞争程度，在最近一周内的动摇状况，哪些关键词又变得抢手了?哪些关键词变得冷门了?

Technique 2: Keyword Competition Level

Monitor keyword metrics, competition levels, and fluctuations weekly to identify trending and declining keywords.

技巧3：关键词的匹配办法

中心关键词能够适当进行广泛匹配+否定关键词，以到达更多人群点击，拜访的目的。

Technique 3: Keyword Match Types

Use broad match + negative keywords for core keywords to reach more audiences while maintaining relevance.

技巧4：关键词的查找人群定位

对关键词进行地区设置，能够定位某个地区的商场。对关键词进行称号结合，能够定位目标客户群体。

Technique 4: Audience Targeting with Keywords

Use geo-targeting to focus on specific markets and combine keyword naming to precisely target customer segments.