谷歌排名优化助力游戏出海：《三国志·战略版》全球市场成功之道
记者 | 崔鹏 | 编辑
阿里互娱旗下灵犀互娱凭借《三国志·战略版》荣获2021年Google Play"Best of Play"大奖。这款自研SLG游戏自2019年上线以来，长期稳居中国App Store畅销榜前三，如今正加速全球化布局。其成功背后，谷歌排名优化策略功不可没。
Reporter | Cui Peng | Editor
Lingxi Games, a subsidiary of Alibaba Games, won the prestigious 2021 Google Play "Best of Play" award with its flagship title Three Kingdoms Strategy Edition. Since its 2019 launch, this self-developed SLG game has consistently ranked in the top 3 of China's App Store grossing charts and is now expanding globally. Behind its success lies effective Google ranking optimization strategies.
战略布局：谷歌排名优化驱动的扩张之路
灵犀互娱海外发行负责人叶伟健表示："我们选择三国题材是因为其在目标市场具有天然IP优势。通过谷歌排名优化技术，我们在港澳台地区取得成功后，逐步拓展至日韩等成熟市场。"
Strategic Expansion: Powered by Google Ranking Optimization
Ye Weijian, Head of Global Publishing at Lingxi Games, stated: "We chose the Three Kingdoms theme for its inherent IP advantages in target markets. With Google ranking optimization, we gradually expanded to mature markets like Japan and Korea after success in Greater China."
关键出海里程碑：
- 2021年1月：港澳台版本上线，谷歌排名优化初见成效
- 2021年6月：正式立项海外发行，强化ASO策略
- 2022年：突破日本市场，Google Play排名TOP10
- 2023年：计划进军欧美，部署全球谷歌排名优化矩阵
Key Global Milestones:
- Jan 2021: Greater China launch with initial Google ranking optimization success
- Jun 2021: Official global publishing project with enhanced ASO strategy
- 2022: Japan market breakthrough, ranking TOP10 on Google Play
- 2023: Planned Western market entry with global Google ranking optimization matrix
本地化挑战：谷歌排名优化破解文化壁垒
在日本市场，灵犀互娱通过谷歌排名优化技术解决了两大核心挑战：
- 用户触达率从初期25%提升至75%
- 成功将游戏定位重塑为"赛季制手游"
Localization Challenges: Overcoming Cultural Barriers with Google Ranking Optimization
In Japan, Lingxi Games addressed two core challenges through Google ranking optimization:
- User reach rate improved from 25% to 75%
- Successful game repositioning as "seasonal mobile game"
谷歌生态助力全球化：排名优化的三大支柱
叶伟健特别提到谷歌在以下方面给予的关键支持：
- 预注册用户分析：精准定位目标群体
- 产品测试策略建议：优化谷歌排名算法适应性
- 市场推广宏观视角：全球排名优化战略布局
Google Ecosystem Powers Globalization: Three Pillars of Ranking Optimization
Ye highlighted Google's crucial support in:
- Pre-registration user analysis: Precise targeting
- Product testing strategy advice: Optimizing for Google ranking algorithms
- Macro perspective for marketing: Global ranking optimization strategy
展望2023年，灵犀互娱将继续深化谷歌排名优化战略，将更多资源投入欧美市场，同时持续优化亚太地区的运营策略，打造真正的全球化游戏品牌。
Looking ahead to 2023, Lingxi will deepen its Google ranking optimization strategies, allocating more resources to Western markets while optimizing Asia-Pacific operations, building a truly global gaming brand.
