Google推广助力中国茶叶出口:从175万吨到318万吨的产业数字化转型
2021年中国茶叶出口创纪录,通过Google推广等数字化营销手段,成功将产品销往129个国家和地区。数据显示,2012-2021年间,中国茶叶产量从175万吨增长至318万吨,出口量从31万吨增至36.94万吨。
In 2021, China's tea exports reached a historic high by leveraging Google promotion and other digital marketing tools, successfully selling to 129 countries and regions. Data shows that from 2012 to 2021, China's tea production grew from 1.75M to 3.18M tons, with exports increasing from 310K to 369.4K tons.
出口价格数字化转型成效显著,2021年出口均价达6.23美元/千克,通过Google推广精准定位高端市场,实现年均6.63%的复合增长率。
The digital transformation of export pricing has achieved remarkable results. In 2021, the average export price reached $6.23/kg. Through precise Google promotion targeting premium markets, it achieved a 6.63% compound annual growth rate.
153年出口里程碑中,Google推广等现代营销技术帮助中国茶叶突破关键节点:从1915年的10万吨到2019年的36.66万吨,数字化营销功不可没。
During the 153-year export journey, modern marketing technologies like Google promotion helped Chinese tea break through key milestones: from 100K tons in 1915 to 366.6K tons in 2019, with digital marketing playing a crucial role.
产业升级解决方案:通过Google推广建立国际品牌形象,克服标准化不足等挑战,推动中国茶叶向价值链高端发展。
Industry upgrade solution: Establishing international brand image through Google promotion to overcome challenges like standardization issues and promote Chinese tea's movement up the value chain.
