TikTok Shop印尼市场新动向：电商业务合规化与英国美妆品类销售分析

TikTok Shop印尼市场新动向：电商业务合规化与英国美妆品类销售分析

TikTok Shop's Latest Moves in Indonesia: E-commerce Compliance and UK Beauty Category Sales Analysis

最新消息：据外媒10月24日报道，印尼合作社和中小企业部长Teten Masduki确认，TikTok首席执行官周受资已提交与印尼总统佐科会面的请求。此次会面将重点讨论TikTok在印尼市场的合规运营方案。

Breaking News: On October 24, foreign media reported that Indonesian Minister of Cooperatives and SMEs Teten Masduki confirmed TikTok CEO Shou Zi Chew has requested a meeting with President Joko Widodo to discuss compliance solutions for TikTok's operations in Indonesia.

印尼政府要求所有在印尼开展电商业务的外国企业必须：

• 设立本地办事处
• 获得相关许可证
• 将社交媒体与电商平台分离

Indonesian government requires all foreign e-commerce companies to:

• Establish local offices
• Obtain relevant licenses
• Separate social media from e-commerce platforms

Teten部长强调："印尼对外国投资持开放态度，但政府有权监管以保护其他经济部门。"目前TikTok正在评估两种方案：建立全新平台或投资当地现有平台。

Minister Teten emphasized: "Indonesia remains open to foreign investment, but the government has the right to regulate to protect other economic sectors." TikTok is currently evaluating two options: building a new platform or investing in local existing platforms.

英国TikTok Shop销售数据洞察

UK TikTok Shop Sales Insights

根据NIQ消费者洞察公司数据，过去12个月英国TikTok Shop各品类销售占比：

According to NIQ consumer insights data, UK TikTok Shop category sales distribution in past 12 months:

关键发现：

• 美妆个护类产品占总销售额61.3%
• Z世代是主要消费群体
• 视觉吸引力是销售成功关键因素

Key Findings:

• Beauty & personal care accounts for 61.3% of total sales
• Gen Z is the main consumer group
• Visual appeal is the key success factor

NIQ分析指出："美容产品天然的视觉吸引力使其特别适合社交媒体平台，能够制作出引人注目的广告和与受众产生共鸣的有机内容。"

NIQ analysis noted: "The inherently visual nature of beauty products makes them particularly suitable for social media platforms, enabling compelling ads and organic content that resonates with audiences."