小红书开店全攻略：从开通到运营的完整指南
小红书店铺开通流程详解
Detailed Process for Opening a Xiaohongshu Store
自2021年8月2日"号店一体"政策实施后，小红书已全面禁止第三方电商平台链接。这意味着商家必须入驻小红书商城才能直接在笔记中标记商品。
Since the implementation of the "Account-Shop Integration" policy on August 2, 2021, Xiaohongshu has completely banned third-party e-commerce platform links. This means merchants must join Xiaohongshu Mall to directly tag products in their posts.
第一步：升级专业号
Step 1: Upgrade to Professional Account
开通店铺前需先升级为专业号，专业号分为三种类型：
Before opening a store, you need to upgrade to a professional account, which is divided into three types:
- 企业类型(需资质证明和审核费)
- Enterprise type (requires certification documents and review fees)
- 兴趣博主类型(免费)
- Interest blogger type (free)
- 职业认证类型(需资质证明)
- Professional certification type (requires certification)
小红书开店费用解析
Xiaohongshu Store Fees Analysis
平台收取的费用主要包括两部分：
The platform mainly charges two types of fees:
1. 技术服务费
1. Technical Service Fee
月销售额≤1万元：免费
月销售额>1万元：收取5%佣金
Monthly sales ≤10,000 yuan: Free
Monthly sales >10,000 yuan: 5% commission
2. 保证金
2. Deposit
| 店铺类型 | 保证金 | Store Type | Deposit |
|---|---|---|---|
| 个人店 | 1000元 | Personal Store | 1000 yuan |
| 境内企业店 | 20000元 | Domestic Enterprise Store | 20,000 yuan |
| 跨境企业店 | 3500美元 | Cross-border Enterprise Store | $3,500 |
小红书运营关键策略
Key Xiaohongshu Operation Strategies
与淘宝不同，小红书店铺没有独立的搜索流量入口，用户只能通过以下途径进入店铺：
Unlike Taobao, Xiaohongshu stores don't have independent search traffic entries. Users can only access stores through:
- 创作者个人主页
- Creator's personal homepage
- 商品笔记中的标记
- Product tags in posts
- 直播间商品链接
- Live streaming product links
因此，优质内容创作是获取流量的核心策略。
Therefore, high-quality content creation is the core strategy for gaining traffic.
特殊行业注意事项
Special Industry Considerations
部分特殊行业保证金较高且入驻条件严格：
Some special industries have higher deposits and stricter entry requirements:
- 保健品及医药：20万元(仅限邀约入驻)
- Health products and medicine: 200,000 yuan (invitation only)
- 二手奢侈品：10万元
- Second-hand luxury goods: 100,000 yuan
- 美容美业线上：5万元
- Online beauty industry: 50,000 yuan
