全域SEO优化与谷歌竞价推广：独立站站群卖家的转型之路
2021年亚马逊封号潮引发了行业洗牌，铺货型卖家逐渐被市场淘汰。与此同时，Facebook、Google、PayPal等平台也加大了对不良卖家的整治力度，特别是针对采用站群模式的违规卖家。
The Amazon account suspension wave in 2021 triggered industry reshuffling, with dropshipping sellers gradually being eliminated from the market. At the same time, platforms like Facebook, Google, and PayPal have intensified their crackdown on non-compliant sellers, particularly targeting those using site group models.
什么是站群模式？
What is the Site Group Model?
站群模式是指批量搭建数十甚至上百个网站，通过搜索引擎和社交媒体广告快速测试爆品。这种模式虽然投入低、见效快，但缺乏平台监管容易滋生违规行为。
The site group model refers to building dozens or even hundreds of websites in bulk to quickly test best-selling products through search engine and social media ads. Although this model has low investment and quick results, the lack of platform supervision can easily lead to non-compliant practices.
不合规站群的后果十分严重：不仅伤害消费者信任，还影响中国品牌的国际形象。据Scamadviser数据显示，许多违规站群的信誉评分极低，直接影响消费者购买决策。
The consequences of non-compliant site groups are severe: not only damaging consumer trust but also affecting the international image of Chinese brands. According to Scamadviser data, many non-compliant site groups have extremely low credibility scores, directly impacting consumer purchasing decisions.
2022年：站群卖家的转型之年
2022: The Year of Transformation for Site Group Sellers
根据益普索Ipsos报告显示，虽然欧美市场对中国品牌好感度有所提升，但整体仍偏低。建议站群卖家尽快转型做垂直精品站或DTC品牌站。
According to the Ipsos report, although developed markets' favorability toward Chinese brands has improved, the overall level remains low. It is recommended that site group sellers quickly transition to vertical niche sites or DTC brand sites.
在选择建站服务商时，应重点关注：
- 平台生态环境管控
- 客服响应速度
- 合规性保障
When choosing website building service providers, focus on:
- Platform ecosystem management
- Customer service response speed
- Compliance guarantee
Shoptop等合规建站平台坚持不与违规卖家合作，为卖家提供安全的出海环境。选择合规平台，才能实现可持续的跨境业务增长。
Compliant website building platforms like Shoptop insist on not cooperating with non-compliant sellers, providing a safe environment for cross-border business. Only by choosing compliant platforms can sustainable cross-border business growth be achieved.
