B2B手机端推广指南：Shopify独立站搭建与域名注册全流程
B2B手机端推广指南：Shopify独立站搭建与域名注册全流程
Complete Guide to B2B Mobile Promotion: Shopify Store Setup & Domain Registration
作者/Author: Tina from 君志学堂 (Junzhi Academy)
本文将详细介绍Shopify独立站注册、域名购买和绑定全流程，帮助您快速搭建专业跨境电商网站。
This article provides a step-by-step guide to Shopify store registration, domain purchase and binding, helping you quickly set up a professional cross-border e-commerce website.
01 什么是独立站？ | What is an Independent Website?
独立站（又称自建站）是商家自主建立的品牌官网，具有以下特点：
An independent website (also known as a self-built site) is a brand official website independently established by merchants with the following characteristics:
- 完全自主的域名选择 | Complete autonomy in domain selection
- 定制化的视觉风格 | Customized visual style
- 自主决定商品种类和价格 | Independent decision on product categories and pricing
SEO提示/Tip: 使用Shopify等SaaS平台可大幅降低建站成本和技术门槛。
SEO Tip: Using SaaS platforms like Shopify can significantly reduce website construction costs and technical barriers.
02 Shopify注册流程 | Shopify Registration Process
注册前准备 | Preparation before registration:
- 有效电子邮箱 | Valid email address
- 公司地址 | Company address
- 联系电话 | Contact phone number
注册步骤 | Registration Steps:
1. 访问Shopify官网(https://accounts.shopify.com/) | Visit Shopify official website
2. 填写邮箱、密码和店铺名称 | Fill in email, password and store name
3. (可选)填写业务情况 | (Optional) Fill in business information
4. 填写公司地址和运营人员信息 | Fill in company address and operator information
03 域名注册与绑定 | Domain Registration & Binding
为什么需要自定义域名？ | Why need a custom domain?
Shopify自动生成的二级域名(myshopify.com)存在以下问题：
The automatically generated Shopify subdomain (myshopify.com) has the following issues:
- 分散客户注意力 | Distracts customer attention
- 弱化品牌记忆 | Weakens brand memory
- 影响专业形象 | Affects professional image
推荐域名注册商 | Recommended Domain Registrars:
| 国内/Domestic | 国际/International |
|---|---|
| 阿里云/Aliyun | GoDaddy |
| 腾讯云/Tencent Cloud | Namecheap |
04 域名绑定步骤 | Domain Binding Steps
以GoDaddy为例 | Take GoDaddy as an example:
- 在Shopify后台填写购买的域名 | Fill in the purchased domain in Shopify backend
- 点击"自动链接"选项 | Click "Auto Link" option
- 完成DNS解析设置 | Complete DNS resolution settings
SEO优化建议 | SEO Optimization Suggestions:
1. 选择简短易记的域名 | Choose short and memorable domains
2. 确保域名与品牌相关 | Ensure the domain is brand-related
3. 使用HTTPS安全协议 | Use HTTPS security protocol
想获取更多跨境电商建站技巧？欢迎扫描二维码加入我们的卖家交流群！
Want more cross-border e-commerce website building tips? Scan the QR code to join our seller exchange group!
