奥康国际"国风鞋"诠释舒适与时尚 让世界看见中国品牌的力量
中国消费市场迎来国货崛起新时代
New Era of Domestic Brand Boom in China's Consumer Market
近年来，随着中国消费市场的持续壮大，线上化、服务占比提升等趋势愈发显著。在"双循环"新格局的推动下，"十四五"期间的中国消费市场有望跃居全球首位。
In recent years, with the continuous growth of China's consumer market, trends such as digitalization and increasing service proportions have become more prominent. Driven by the new "dual circulation" development pattern, China's consumer market is expected to become the world's largest during the 14th Five-Year Plan period.
研究报告显示，国货商品在2019年至2022年间，人均消费金额增速超过70%；以国潮为设计理念的产品种类扩充了231%；一线城市国货占比提升8.2%，县域农村市场的国货占比提升了10%。
Research shows that from 2019 to 2022, per capita spending on domestic goods grew by over 70%; product categories with "Guochao" (China-chic) design concepts expanded by 231%; domestic brands' market share increased by 8.2% in first-tier cities and 10% in county and rural markets.
奥康国际的品牌升级之路
Aokang International's Brand Upgrade Journey
自1988年成立以来，奥康走出温州走向国际，完成了产品制造商、品牌运营商和平台服务商的三次跨越。打造"更舒适的男士皮鞋"已成为奥康立足当前、着眼长远的战略性选择。
Since its establishment in 1988, Aokang has expanded from Wenzhou to international markets, completing three transformations from product manufacturer to brand operator and platform service provider. Creating "more comfortable men's leather shoes" has become Aokang's strategic choice for both present and future development.
2023年9月21日，奥康亮相米兰时装周2024春夏秀场。作为首家登陆米兰时装周的中国男鞋品牌，奥康选择象征中国的"龙"文化作为整个系列的灵感，在世界顶级秀场上展现中国文化魅力。
On September 21, 2023, Aokang debuted at Milan Fashion Week's Spring/Summer 2024 show. As the first Chinese men's shoe brand to appear at Milan Fashion Week, Aokang drew inspiration from China's symbolic "dragon" culture to showcase Chinese cultural charm on the world's top fashion stage.
国潮崛起与品牌创新
The Rise of China-chic and Brand Innovation
奥康国际董事长王振滔认为："三十年前，奥康以产品的'质量'打动顾客。如今，奥康将更进一步，用'国潮'时尚打动年轻消费者。"
Aokang International Chairman Wang Zhentao stated: "Thirty years ago, Aokang impressed customers with product 'quality'. Today, we will go further by appealing to young consumers with 'China-chic' fashion."
截至2023年奥康全国门店数量超2400家。2023年上半年，独立店合计营收约6.59亿元，同比增长19.01%；商场店合计营收约1.60亿元，同比增长22.81%。
By 2023, Aokang had over 2,400 stores nationwide. In the first half of 2023, standalone stores generated approximately 659 million yuan in revenue, a 19.01% year-on-year increase; department store locations achieved about 160 million yuan, up 22.81% year-on-year.
中国品牌走向世界
Chinese Brands Going Global
从1988年奥康品牌创立，到成为首家登陆米兰时装周的中国男鞋品牌，奥康的"觉醒"之路，也是中国品牌的国际认可之路的缩影。
From Aokang's founding in 1988 to becoming the first Chinese men's shoe brand at Milan Fashion Week, Aokang's "awakening" journey mirrors the path of Chinese brands gaining international recognition.
2023年"双11"期间，京东热度前100的品牌中，中国品牌占比超70%，老字号产品种类同比提升四成。国货自强、品牌出海，可见中国品牌的茁壮成长。
During the 2023 "Double 11" shopping festival, Chinese brands accounted for over 70% of JD.com's top 100 popular brands, with time-honored brand product categories increasing by 40% year-on-year. The self-strengthening of domestic goods and brands going global demonstrate the robust growth of Chinese brands.
奥康国际董事长王振滔总结道："做企业，你就会发现时间越久，付出越多，历史积淀越多，想要重生，就需要不断地变化，为企业注入新的血液，为品牌注入新的内涵。"
Chairman Wang Zhentao concluded: "In business, the longer you operate, the more you invest and accumulate. To reinvent yourself, you need constant change - injecting new vitality into the enterprise and new meaning into the brand."
