亚马逊重大更新：卖家账户信息将公开显示 | 关联账户报错解析
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亚马逊卖家信息透明化政策
Amazon Seller Information Transparency Policy
亚马逊平台近日发布重磅公告：自9月1日起，将在前台页面展示卖家的公司名称、地址等详细信息。这意味着买家和竞争对手都能直接查看包括公司名称、负责人姓名、联系电话甚至纳税人识别码在内的完整信息。
Amazon recently announced a major update: Starting September 1st, the platform will display seller's company name, address and other detailed information on product pages. This means both buyers and competitors can directly access complete information including company name, responsible person's name, contact number and even tax identification number.
政策背景：欧洲站和日本站已先行实施该政策，在Feedback页面展示详细卖家信息（德国站甚至显示VAT号码）。美国站因流量占比超60%，政策实施将产生更大影响。
Policy Background: European and Japanese marketplaces have already implemented this policy, displaying detailed seller information on Feedback pages (German marketplace even shows VAT numbers). The US marketplace, accounting for over 60% of traffic, will see greater impact from this policy.
账户关联报错解析
Account Association Error Analysis
近期部分卖家反馈在后台打开广告页面时出现"同一浏览器登录两个不同卖家账户"的报错提示。经分析：
Recently some sellers reported encountering a "logged into two different seller accounts in same browser" error when accessing advertising pages. Analysis shows:
- 通常出现在使用子账号时（无广告权限）
- Usually occurs when using sub-accounts (without advertising permissions)
- 新店铺可能暂时受限（类似LD功能延迟开放）
- New stores may have temporary restrictions (similar to LD feature delay)
- 如确认无违规操作可暂时忽略该提示
- If no violation is confirmed, this prompt can be temporarily ignored
重要提示：真正的账户关联通常不会提前警告，而是直接限制账户。建议卖家定期检查账户健康状况。
Important Note: Real account associations usually don't give warnings but directly restrict accounts. Sellers are advised to regularly check account health.
（来源：跨境者商学院 | 本文观点不代表雨果网立场）
(Source: Cross-border Business School | Views expressed don't represent Hugo Network's position)
