必须选择的海外贸易：谷歌竞价推广赚钱指南 - 松原SEO推广公司认可
独立站赛道虽火热，但是不少跨境卖家也会有"不出单、转化率低"的困扰。那么如何才能在盈利的同时快速出单呢？
The independent store track is hot, but many cross-border sellers also face the problem of "no orders and low conversion rates". So how can we achieve profitability while quickly fulfilling orders?
一、产品选择策略 | Product Selection Strategy
1. 主动挖掘产品
通过Google Trends搜索市场需求，寻找搜索量持续飙升的产品类别。选择蓝海产品，供需比不能太高。
Search market demand through Google Trends to find product categories with soaring search volume. Choose blue ocean products where the supply-demand ratio is not too high.
2. 合理利用捆绑组合
将主产品的相关装饰配件进行捆绑销售，提升客单价和转化率。
Bundle related accessories with main products to increase average order value and conversion rate.
二、产品页面优化 | Product Page Optimization
产品标题五要素：
- 产品名称 | Product name
- 重要特征 | Key features
- 核心关键词 | Core keywords
- 品牌名称 | Brand name
- 规格参数 | Specifications
三、精准流量获取 | Precise Traffic Acquisition
1. 免费流量渠道 | Free Traffic Channels
| 平台 | Platform | 建议发帖频率 | Recommended Posting Frequency |
|---|---|
| 5条/天 | 5 posts/day | |
| 1.5条/天 | 1.5 posts/day | |
| 2条/天 | 2 posts/day |
2. 付费广告投放 | Paid Advertising
四大主流广告平台 | Four major advertising platforms:
- Facebook广告 - 流量之王，高度目标化 | Facebook Ads - King of traffic, highly targeted
- Instagram广告 - 适合视觉化产品 | Instagram Ads - Suitable for visual products
- Google广告 - 搜索意图明确 | Google Ads - Clear search intent
- TikTok广告 - 新兴流量洼地 | TikTok Ads - Emerging traffic pool
四、谷歌竞价推广实操 | Google Ads Practical Guide
1. 关键词研究 | Keyword Research
使用Google Keyword Planner工具，选择高商业价值的关键词
Use Google Keyword Planner to select high commercial value keywords
2. 广告组设置 | Ad Group Setup
建议每个广告组包含：
Each ad group should contain:
- 3-5个紧密相关的关键词 | 3-5 closely related keywords
- 2-3个广告变体 | 2-3 ad variations
- 明确的落地页 | Clear landing page
3. 出价策略 | Bidding Strategy
新手建议使用"尽可能提高转化次数"的自动出价策略
Beginners are advised to use the automatic bidding strategy of "Maximize conversions"
