深圳宠物经济繁荣发展：3年企业数量翻倍 市场规模超50亿
近年来，深圳宠物经济持续升温。据天眼查数据显示，目前深圳现存宠物相关企业超8.4万家，2021年至2023年，仅3年时间，深圳市宠物相关企业注册数就实现了翻倍。去年，深圳市宠物相关企业注册新增数量超过27%。
In recent years, Shenzhen's pet economy has continued to heat up. According to Tianyancha data, there are currently over 84,000 pet-related enterprises in Shenzhen. From 2021 to 2023, the number of pet-related business registrations in Shenzhen doubled in just three years. Last year, new registrations increased by more than 27%.
2024年3月21日，第11届中国（深圳）国际宠物用品展览会暨全球宠业跨境电商交易会（简称"深宠展"）在深圳会展中心（福田）开幕，为期4天。9000多个品牌参展，吸引了17万人次到场。现场观众络绎不绝，展贸气氛持续火爆。
On March 21, 2024, the 11th China (Shenzhen) International Pet Products Exhibition and Global Pet Cross-border E-commerce Trade Fair opened at the Shenzhen Convention and Exhibition Center (Futian) for four days. Over 9,000 brands participated, attracting 170,000 visitors. The exhibition was crowded with continuous flow of visitors and maintained a booming trade atmosphere.
随着"养宠大军"的不断壮大，宠物经济持续升温，有网友戏称"铲屎官人均一台碎钞机"。根据中国（深圳）综合开发研究院的测算，深圳猫+狗的数量在50万只以上，按平均基础消费计算，一只猫一年的消费约为4000元，一只狗一年的消费则为5000元，每年直接消费达25亿元，带动整个市场规模超50亿元。
With the continuous expansion of "pet-keeping troops", the pet economy continues to heat up. Netizens jokingly call pet owners "money shredders". According to calculations by the China Development Institute (Shenzhen), there are over 500,000 cats and dogs in Shenzhen. Based on average basic consumption, annual spending is about 4,000 RMB per cat and 5,000 RMB per dog, reaching 2.5 billion RMB in direct annual consumption and driving the overall market size to exceed 5 billion RMB.
在深圳，宠物店遍布城市各个角落，不少大型商业中心也纷纷引入猫咖和宠物主题生活馆，为消费者提供一站式的宠物生活体验。与此同时，"养儿式养宠"的大趋势促使宠物行业不断向精细化方向发展，深圳的宠物用品、宠物摄影、宠物医疗、宠物心理咨询以及宠物殡葬等相关商业活动在近几年发展迅速，宠物产业链在全国居于领先地位。
In Shenzhen, pet stores are found in every corner of the city. Many large commercial centers have introduced cat cafes and pet-themed lifestyle stores, providing consumers with one-stop pet lifestyle experiences. Meanwhile, the trend of "raising pets like children" is driving the pet industry toward refinement. Shenzhen's pet supplies, pet photography, pet healthcare, pet psychological counseling, and pet funeral services have developed rapidly in recent years, with the pet industry chain leading nationally.
截至2023年，深圳现存宠物相关企业超8.4万家，其中龙岗区数量最多，约2.5万家。自2013年起，深圳市宠物行业开始高速起步，新注册相关企业连续4年以近60%的年增速爆发，2020年新注册相关企业数量更是超过1万家，达到1.158万家。2021年以来，仅3年时间，深圳市宠物相关企业注册数便实现了翻倍。
As of 2023, Shenzhen has over 84,000 pet-related enterprises, with Longgang District having the most at about 25,000. Since 2013, Shenzhen's pet industry began rapid growth, with new business registrations exploding at nearly 60% annual growth for four consecutive years. In 2020, new registrations exceeded 10,000, reaching 11,580. Since 2021, pet-related business registrations in Shenzhen have doubled in just three years.
值得一提的是，深圳还在"宠物友好"方面持续发力，人宠和谐共处的程度在全国居于前列。截至目前，深圳已有超过50个"宠物友好"型购物中心，宠物友好餐饮门店超1000家，为市民携宠游玩提供了便利。通过发展"宠物经济"、打造"宠物友好"城市，深圳正以小萌宠撬动大消费，进一步推动全市宠物行业的发展。
Notably, Shenzhen continues to make efforts in being "pet-friendly", ranking among the top nationally for human-pet harmony. To date, Shenzhen has over 50 pet-friendly shopping centers and more than 1,000 pet-friendly restaurants, providing convenience for citizens to go out with their pets. By developing the "pet economy" and building a "pet-friendly" city, Shenzhen is leveraging small pets to drive big consumption and further promote the development of the city's pet industry.
