湖州SEO推广公司首选：谷歌竞价推广与外贸网站推广全攻略
外贸企业如何通过谷歌推广获得全球客户？
For foreign trade enterprises: How to get global customers through Google promotion?
在Google上进行外贸推广主要有两种核心方法：谷歌SEO自然优化和谷歌广告付费推广。
There are two core methods for foreign trade promotion on Google: Google SEO optimization and Google Ads paid promotion.
1. 谷歌SEO（搜索引擎优化）
1. Google SEO (Search Engine Optimization)
这是一种免费的推广方式，通过优化网站的关键词、元标签、网页内容等技术手段，提升网站在谷歌搜索结果中的自然排名。
This is a free promotion method that improves a website's organic ranking in Google search results through technical optimizations like keywords, meta tags, and content.
• 关键词选择技巧：避免盲目追求热门词，应选择与业务高度相关且转化率高的精准关键词。长尾关键词虽然搜索量较小，但转化率更高且竞争较小。
• Keyword selection tips: Avoid blindly chasing popular terms. Focus on highly relevant, high-conversion keywords. Long-tail keywords have lower search volume but higher conversion rates and less competition.
2. 谷歌广告（Google Ads）
2. Google Ads (formerly AdWords)
这是谷歌提供的付费广告服务，可以让您的广告立即展示在谷歌搜索结果页的显著位置，无需等待自然排名提升。
This is Google's paid advertising service that allows your ads to appear prominently on search results pages immediately, without waiting for organic ranking improvements.
• 竞价推广优势：快速获得精准流量，支持按点击付费(PPC)，可精准定位目标国家/地区的潜在客户。
• Advantages of bidding promotion: Quickly obtain targeted traffic with pay-per-click (PPC) model, allowing precise targeting of potential customers in specific countries/regions.
