The HEINEKEN Company

How do we convince the skeptics that moderation matters? In the final episode of our Always a Choice series, Greg O’Shea, Ali Dunworth, and Laura Willoughby MBE explore how we can make moderation more accepted in society.   The shift is happening: 50% of people say they’re more excited to socialise with those who moderate. That’s a powerful signal that choice is shaping the future of social occasions.   Ali reminds us that pub culture is a big part of Irish life, and having inclusive options helps keep that tradition alive while reflecting changing attitudes.   Because today, there’s Always a Choice.   #AlwaysAChoice #Moderation #LeadTheWayInModeration

Game. Set. Refresh. Introducing the HEINEKEN x Lok Special Edition Padel Racket. This unique collaboration celebrates the spirit of play and the joy of sharing great moments, on and off the court. Designed for those who love the game and the good times that follow, this limited-edition piece is the first-ever padel racket with a built-in bottle opener. The launch adds to Heineken® 0.0's expanding presence in padel, adding to its new global partnerships with Playtomic and Premier Padel announced previously. Find out more about this playful collaboration here: https://lnkd.in/eG7z6wnR #Heineken00 #Innovation #Lok #Padel

IT'S A WRAP! 2025 was a year of big hits for HEINEKEN’s Global Graduate Program. From recruiting 70 amazing Global Graduates to unlocking new levels of growth, and celebrating our wins the HEINEKEN way, here’s our year in review. Stay tuned for 2026, your next chance to join the Global Graduate Program is coming soon! Explore our world, explore your future. #WeAreHEINEKEN #HEINEKENGlobalGraduateProgram #ExploreOurWorldExploreYourFuture #SpotifyWrapped #2025wrapped #CareerGrowth"

Introducing our updated Brew a Better World sustainability strategy. Under the rallying cry of "Together We Can" we are building on the progress made since the launch of our current ambitions in 2021 and sharpening the focus for the years ahead. 👉Find out more on our website: https://lnkd.in/eW46tC_P #BrewABetterWorld #Sustainability

No Reasons Needed: A Cultural Shift This Festive Season! 2025 marks the first festive season where saying “no thanks” to alcohol needs no explanation. Our latest global study shows that 72% of people feel confident skipping alcohol without fear of judgement. Heineken® 0.0 is proud to lead this movement, championing choice, inclusion, and moderation. Wherever you find Heineken® Original, you’ll find Heineken® 0.0, because great taste doesn’t need a reason. Explore the campaign and join us in making social pressure a thing of the past: https://lnkd.in/eSVGRPk5 #NoReasonsNeeded #Heineken00 #ModerationMatters #WeAreHEINEKEN

Moderation is becoming mainstream. In the latest episode of our Always a Choice series, Greg O’Shea, Ali Dunworth and Laura Willoughby MBE share practical ways to make conscious choices when socialising.   One approach gaining traction? Zebra Striping, alternating between Heineken Original and Heineken 0.0. It’s helping to make moderation feel natural and open up conversations about changing drinking habits.   The shift is clear: 80% of people now feel there’s more permission to say “I’m not drinking.” Together, we can reduce stigma and support those who choose to moderate or not drink at all.   Because today, there’s Always a Choice.   #AlwaysAChoice #Moderation #LeadTheWayInModeration

“Heineken isn’t reinventing beer; it’s reimagining how a heritage brand can play, clash, and stretch itself to stay culturally alive.” Through Heineken Studio, the brand proves that relevance comes from creativity, collaboration, and cultural courage. A great example of this is Heineken Studio’s collaboration with Axel Chay. #HeinekenStudio #ForbesFeature #Innovation

If you read one thing this weekend, let it be this: Forbes explores why Heineken might be the most pioneering heritage brand of our time. In a time where heritage brands often struggle to stay relevant, Heineken is rewriting the playbook. Forbes calls out how the brand isn’t reinventing beer every year — it’s reimagining how a heritage brand can play, clash, and stretch itself to stay culturally on top. Through Heineken Studio, the innovation lab launched earlier this year, the brand is embracing three powerful lessons: Play, Clash and Stretch. As author Jeetendr Sehdev puts it: “Staying relevant today isn’t about holding on tighter — it’s about loosening your grip just enough to let the world back in.” Read the full story and discover why play, friction, and expansion are the new pillars of brand longevity: https://lnkd.in/ec-urnnQ #HeinekenStudio #Forbes #WeAreHEINEKEN

COP30 Brazil has officially begun in Belém, and Brazil is at the heart of global climate discussions. Our HEINEKEN Brazil team is leading the charge with initiatives that demonstrate how they're turning our global Brew a Better World strategy into action to have a lasting impact in Belém. These include:   💧 In a partnership with the Federal Government of Brazil, donating 1.5 million cans of Mamba Water for participants in the COP30 Blue Zone area, with a collective effort to manage the cans’ end-of-life and to return them to the value chain. 💧 Addressing both immediate hydration needs and long-term water access by installing water treatment stations in communities around Belém and delivering more than 20 million litres of safe drinking water to families who previously lacked access.   🌳 In partnership with the City of Belém, creating an urban microforest with more than 1,000 seedlings of 35 Amazonian species, helping to reduce local temperatures, increase air humidity, and retain rainwater.   👥 Investing in local culture and social activities such as the restoration of Casa Dourada and youth training programs in audiovisual production and AI.  Follow HEINEKEN Brazil at COP here: https://lnkd.in/eNqDFRHz #Cop30 #Brazil #WeAreHEINEKEN #BrewABetterWorld

Episode 1 of Praise the Bar is also here! 🚀 We’re kicking off at The Gun, London, where history, innovation, and community collide. Watch now and discover why this iconic pub is at the heart of London’s bar scene. Ready to raise a glass with us? Watch the full episode here: https://lnkd.in/eNQqrAFa #PraiseTheBar #LondonPubs #SeriesLaunch #BarCulture