高效外贸鞋业客户开发与谷歌竞价排名推广策略
福建企业组团境外参展成效显著
Fujian Enterprises Achieve Remarkable Results in Overseas Exhibitions
2022年下半年以来，福建省商务厅成功组织"福品销全球"系列活动，包括香港行、RCEP行和欧洲行。全省各地积极组织企业参与境外展会，显著提振了外贸企业出境参展抢订单的信心。
Since the second half of 2022, the Fujian Provincial Department of Commerce has successfully organized the "Fujian Products to the World" series of activities, including Hong Kong, RCEP and Europe tours. Various regions in the province actively organized enterprises to participate in overseas exhibitions, significantly boosting the confidence of foreign trade enterprises in going abroad to secure orders.
德国展会成果丰硕
Outstanding Achievements at German Exhibition
在德国慕尼黑体育用品博览会上，福建省59家外贸企业参展，展商数量约占全国20%。参展企业累计接待专业采购商超3800人次，达成意向成交额超3亿美元，展会满意度达100%。
At the ISPO Munich exhibition in Germany, 59 Fujian foreign trade enterprises participated, accounting for about 20% of the national total. The exhibitors received over 3,800 professional buyers and reached intended transactions exceeding $300 million, with 100% satisfaction rate.
香港展会取得突破
Breakthroughs at Hong Kong Exhibitions
今年10月，福建24家企业赴港参加电子展和灯饰展，这是疫情以来福建首次组织的赴境外办展。45家泉州企业参加的香港湾仔礼品展成为疫情以来福建最大规模的一次境外参展行动。
In October, 24 Fujian enterprises went to Hong Kong for electronics and lighting exhibitions, marking Fujian's first overseas exhibition organization since the pandemic. The participation of 45 Quanzhou enterprises in the Hong Kong Mega Show became Fujian's largest overseas exhibition activity since the pandemic.
政策支持助力企业
Policy Support Boosts Enterprises
福建省推出"福品销全球"系列活动，对企业往返机票和参展费用给予支持。厦门对境外开拓国际市场团组给予人员和展位补贴，泉州对企业展位费用给予70%补助，机票费用给予80%补助。
Fujian Province launched the "Fujian Products to the World" series, supporting enterprises with round-trip air tickets and exhibition expenses. Xiamen provides subsidies for personnel and booths, while Quanzhou offers 70% subsidy for booth fees and 80% for air tickets.
外贸推广SEO优化建议
SEO Optimization Suggestions for Foreign Trade Promotion
1. 关键词优化：针对"外贸鞋子批发"、"运动鞋OEM"等核心关键词进行网站优化
2. 谷歌广告策略：采用精准匹配+广泛匹配组合，设置合理的每日预算
3. 着陆页优化：展示企业参展实况、产品细节和成功案例
4. 多语言内容：准备英语、德语等多语种产品页面
5. 社交媒体联动：同步更新展会现场动态
1. Keyword Optimization: Focus on core terms like "wholesale footwear for export" and "sports shoes OEM"
2. Google Ads Strategy: Combine exact and broad match types with reasonable daily budget
3. Landing Page Optimization: Showcase exhibition participation, product details and success stories
4. Multilingual Content: Prepare product pages in English, German and other languages
5. Social Media Integration: Share real-time updates from exhibition sites
外贸企业应把握线下展会重启机遇，结合线上推广手段，通过SEO优化和谷歌广告精准触达目标客户，实现订单转化最大化。
Foreign trade enterprises should seize the opportunity of offline exhibition resumption, combine online promotion methods, and accurately reach target customers through SEO optimization and Google Ads to maximize order conversion.
