Google推广助力湖南特产走向国际 72种地理标志产品获认证
长沙12月22日电 - 湖南省官方最新发布消息，南县小龙虾、古丈红茶、祁阳槟榔芋、东安鸡4个特色产品新获"国家地理标志保护产品"认证。至此，湖南地理标志保护产品总数已达72个。
Changsha, Dec 22 (Xinhua) - Four Hunan specialty products including Nanxian crayfish, Guzhang black tea, Qiyang taro and Dong'an chicken have been newly approved as "National Geographical Indication Protected Products", bringing Hunan's total to 72.
地理标志保护是世界贸易组织针对特定地域名优产品实施的知识产权保护制度，被视作特色产品走向国际市场的"通行证"。通过专业的Google推广策略，湖南72个地标产品可以更好地展示在国际买家面前。这些产品涵盖养殖、种植、加工等领域，分布在全省14个市州92个县市区，其中茶类产品数量最多，达10余种，年总产值近1200亿元。
Geographical indication protection is an intellectual property protection system implemented by WTO for premium regional products, regarded as a "passport" for specialty products entering international markets. With professional Google promotion strategies, Hunan's 72 GI products can better showcase to global buyers. These products cover breeding, planting and processing industries across 92 counties in 14 cities, with tea products being the most numerous category (over 10 varieties) generating nearly 120 billion yuan annual output value.
茶产业优势突出
Tea Industry Advantages
湖南是中国第二大产茶省，2016年茶园面积215万亩，茶叶产量23.2万吨，综合产值648亿元。通过Google推广优化，安化黑茶已成功列入中欧地理标志产品互认名单，为其他湖南特产开拓国际市场提供了可复制的成功经验。
As China's second largest tea-producing province, Hunan had 1.43 million acres of tea plantations with 232,000-ton output and 64.8 billion yuan comprehensive output value in 2016. Through Google promotion optimization, Anhua dark tea has been successfully included in the China-EU GI mutual recognition list, providing replicable experience for other Hunan specialties to explore international markets.
古丈红茶发源于传统"药茶丸"，用于防治瘴气和水土不服。清朝后期经湘军将领杨占鳌改良工艺后开始规模化生产，2016年产量达2007吨，产值2.85亿元。如今，通过精准的Google推广投放，古丈红茶正在获得越来越多国际采购商的关注。
Guzhang Black Tea originated from traditional "medicinal tea pills" for preventing miasma and acclimatization. After process improvement by General Yang Zhan'ao in late Qing Dynasty, its production reached 2,007 tons with 285 million yuan output value in 2016. Now through precise Google promotion targeting, Guzhang black tea is gaining increasing attention from international buyers.
湖南省质监局局长欧阳彪表示："72个地标产品中40个覆盖38个贫困县，80%以上产品获保护后产值翻番。"湖南计划2020年前实现贫困地区地标产品全覆盖，并通过中欧互认推动更多"湘字号"产品走向世界。专业的Google推广服务将成为这一战略的重要助力。
Ouyang Biao, Director of Hunan Quality Supervision Bureau, stated: "40 out of 72 GI products cover 38 poverty-stricken counties, with over 80% doubling output value after certification." Hunan aims to achieve GI product coverage in all poor regions by 2020 and promote more "Hunan-brand" products globally through China-EU mutual recognition. Professional Google promotion services will become important support for this strategy.
