Shopify蒋涛确认出席第八届全球跨境电商峰会 分享全渠道整合战略
全渠道整合推动品牌全球化进阶
Omnichannel Integration Drives Brand Globalization
在品牌全球化的浪潮下，越来越多的品牌开始追求产品、流量、渠道以及服务的本土化、精细化、升维化。
Under the wave of brand globalization, more companies are pursuing localization, refinement and upgrading of products, traffic, channels and services.
Shopify率先提出全渠道整合商业(Unified Commerce)模式，推出企业级解决方案Shopify Plus，即以独立站为核心，连接第三方平台、B2B、社交媒体、零售实体等其他渠道。
Shopify pioneered the Unified Commerce model with its enterprise solution Shopify Plus, which connects marketplaces, B2B, social media and physical retail through a centralized online store.
成功案例：安克创新(Anker)
Success Story: Anker Innovation
2020年引入Shopify Plus后，安克创新在三年内实现：全球站点数量扩充至50余个，独立站渠道收入同比增长70%，内容共创用户转化率提升100%。
After adopting Shopify Plus in 2020, Anker expanded to 50+ global sites within 3 years, achieving 70% YoY revenue growth from DTC channels and 100% increase in user conversion through co-created content.
回归商业本质，构建品牌基石
Back to Business Fundamentals, Building Brand Foundation
Shopify大中华区合作伙伴业务负责人蒋涛认为："一体化商务是以消费者为核心，用一整套完整解决方案，无缝地把商务体系管理起来。"
Jiang Tao, Head of Partner Business at Shopify Greater China, stated: "Unified commerce centers on consumers, using a complete solution to seamlessly manage business systems."
峰会亮点预告
Summit Highlights
7月18日，蒋涛将在杭州举办的第八届全球跨境电商峰会上分享《海外一体化商务与全渠道整合的异同》。
On July 18, Jiang Tao will present "Similarities and Differences Between Global Unified Commerce and Omnichannel Integration" at the 8th Global Cross-Border E-commerce Summit in Hangzhou.
本届峰会以"智造出海"为主题，汇聚1688、亚马逊、森马等20余位行业领袖，探讨品牌出海路径与全球化机遇。
With the theme "Intelligent Manufacturing Goes Global", the summit will gather 20+ industry leaders including 1688, Amazon and Semir to discuss global brand strategies.
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Note: Content sourced from EBrun, views expressed are independent
