Any linear order $\le$ on $\omega$ will determine a maximal chain, namely, the chain $\mathcal C$ of all initial segments of $\le$.
(Is $\mathcal C$ maximal? If $A\notin \mathcal C$, then $A$ is not an initial segment. So let $x < y$, $y \in A$, $x\notin A$.
Let $B\in \mathcal C$ be the initial segment of all elements $< y$. As $x \in B \setminus A$, $y\in A \setminus B$, $A $ and $B$ are not comparable.)
Any maximal chain $\mathcal C$ determines a linear order, namely: $x\le y$ iff all elements of $\mathcal C$ containing $y$ also contain $x$.
(Easy to see that this is reflexive and transitive. If it is not antisymetric, let $\mathcal C_+$ be the set of all elements of $\mathcal C$ containing $x$ (and $y$), and $\mathcal C_-$ the rest. All element of $C_+$ are above all elements of $C_-$. Add a new set to the chain by taking the union of all sets in $C_-$ and adding $x$.
Linearity is easy.)
Hence the set of maximal chains is "the same" as the set of linear orders, which is easily seen to have cardinality continuum.
But you wanted uncountable chains. Ok, so use a fixed linear order of the even numbers that gives an uncountable chain, and combine it in continuum many ways with linear orders of the odd numbers, which you put above the even numbers.