佛山乐逍遥贸易公司因发布违规广告被罚款2万元 - 广告法合规警示
中国质量新闻网讯 - 近日，信用中国（广东佛山）网站公布一则行政处罚信息，显示佛山市乐逍遥贸易有限公司因发布含有违背社会良好风尚内容的违禁广告，被处以2万元罚款。
China Quality News Network Report - Recently, the Credit China (Guangdong Foshan) website published an administrative penalty information, showing that Foshan Le Xiaoyao Trading Co., Ltd. was fined 20,000 RMB for publishing prohibited advertisements containing content that violates good social morals.
违法事实：经调查，该公司为提高商品销量，自2023年5月1日起在其天猫店铺"cokelife成人用品旗舰店"销售的一款情趣用品广告中，使用了"地铁里高潮"、"人群中内内都湿润了"等不当宣传用语。5月12日起，其淘宝店铺"interest旗舰店"的另一款产品广告中又出现"口到男友求饶男友一滴不剩"等含有强烈性暗示的内容。
Violation Facts: The investigation found that to boost product sales, the company used inappropriate promotional language such as "orgasm in the subway" and "wet underwear in the crowd" in advertisements for adult products on its Tmall store "cokelife Adult Products Flagship Store" starting May 1, 2023. From May 12, another product advertisement on its Taobao store "interest Flagship Store" contained strongly sexually suggestive content like "make boyfriend beg for mercy until not a drop is left".
这些广告内容将女性置于被观看和消费的地位，明显违背了我国倡导的男女平等价值观。虽然广告制作费用仅400元，但因无法确定具体违法所得，最终依据《广告法》第五十七条处以2万元罚款。
These advertisements placed women in a position of being viewed and consumed, clearly violating China's advocated values of gender equality. Although the advertising production cost was only 400 RMB, as the illegal gains couldn't be determined, the company was ultimately fined 20,000 RMB according to Article 57 of the Advertising Law.
企业合规提示：电商企业在进行产品推广时，务必注意广告内容的合规性，避免使用低俗、性暗示等违背公序良俗的用语，否则将面临法律处罚。
Corporate Compliance Tip: E-commerce companies must pay attention to the compliance of advertising content when promoting products, avoiding vulgar, sexually suggestive language that violates public order and good morals, otherwise they will face legal penalties.
