国际站SEO优化指南：老店铺快速提升询盘量的秘诀
什么是谷歌竞价推广？ (What is Google Ads?)
谷歌竞价推广是Google提供的付费广告服务，通过关键词竞价让企业网站在搜索结果中获得优先展示位置。
Google Ads is a paid advertising service provided by Google that allows business websites to gain priority display positions in search results through keyword bidding.
阿里巴巴国际站老店铺优化策略 (Optimization Strategies for Old Alibaba International Stores)
很多运营人员接手老店铺时面临询盘量低的问题。本文将分享如何通过自然优化在一个月内将询盘量从十几条提升到几十条，并最终达到几百上千条。
Many operators face the problem of low inquiry volume when taking over old stores. This article shares how to increase inquiries from a dozen to dozens within a month through natural optimization, and eventually reach hundreds or thousands.
一、提升视觉营销 (1. Enhance Visual Marketing)
国际站上主要面向大B客户，必须展示工厂实力和专业性：
Alibaba International mainly targets large B clients, so it's essential to showcase factory strength and professionalism:
1. 完善工厂介绍 (1.1 Improve Factory Introduction)
包括历史展会、市场经验、产品认证、生产车间、工艺流程和样品间展示。
Include historical exhibitions, market experience, product certifications, production workshops, process flows, and sample room displays.
2. 优化爆款产品图片 (1.2 Optimize Best-Selling Product Images)
检查现有产品图片效果，必要时自行拍摄或寻找站外高点击量图片。
Check the effectiveness of existing product images, and take new photos or find high-click images from external sources when necessary.
3. 处理零效果产品 (1.3 Handle Zero-Effect Products)
零效果产品建议下架或全面优化：完善标题、关键词、属性和详情页。
Zero-effect products should be removed or fully optimized: improve titles, keywords, attributes, and detail pages.
4. 上传新产品 (1.4 Upload New Products)
覆盖蓝海词、趋势词和行业热门词，重点打造爆款产品基础数据。
Cover blue ocean words, trending words, and industry hot words, with a focus on building basic data for best-selling products.
二、流量提升策略 (2. Traffic Enhancement Strategies)
优化后开通直通车，同时吸引站外流量：
After optimization, launch PPC campaigns while attracting external traffic:
- 展会名片 (Exhibition business cards)
- 海关数据 (Customs data)
- Facebook/Google推广 (Facebook/Google promotion)
- WhatsApp营销 (WhatsApp marketing)
三、关键指标控制 (3. Key Metrics Control)
理想数据指标：
Ideal data metrics:
- 点击率2% (Click-through rate 2%)
- 反馈率5% (Feedback rate 5%)
- 订单转化率8%（RTS产品5%）(Order conversion rate 8% (5% for RTS products))
通过系统化优化，老店铺可以快速提升流量层级，获得系统推荐流量，最终实现询盘量的大幅增长。
Through systematic optimization, old stores can quickly improve traffic levels, gain system-recommended traffic, and ultimately achieve significant growth in inquiry volume.
