运营最好的App推广优化师：谷歌中国推广策略与外贸SOHO选品指南
为什么谷歌要在中国市场持续推广？
Why does Google continue to promote in the Chinese market?
作为全球领先的搜索引擎，谷歌在中国市场保持战略存在具有多重意义：1)服务跨国企业广告需求 2)为安卓生态提供支持 3)保持技术影响力。尽管面临本土竞争，谷歌仍通过开发者服务、企业解决方案等途径维持市场参与。
As the world's leading search engine, Google maintains strategic presence in China for multiple reasons: 1) Serving multinational advertising needs 2) Supporting Android ecosystem 3) Maintaining technological influence. Despite local competition, Google continues market participation through developer services and enterprise solutions.
外贸SOHO选品实用建议（一）：产品复杂度平衡
Practical Sourcing Tips for SOHO Exporters (1): Product Complexity Balance
劳动密集型产品利润空间有限，而高科技产品则面临长销售周期。建议选择：
• 中等技术含量产品
• 标准化程度适中的品类
• 单价在$20-$200之间的商品
Labor-intensive products offer limited margins while high-tech items face long sales cycles. Recommended choices:
• Medium-tech products
• Moderately standardized categories
• Items priced between $20-$200
选品建议（二）：市场吸引力评估
Sourcing Tip (2): Market Appeal Evaluation
避免选择：
• 物流成本占比过高的商品（如建材）
• 文化适应性差的产品
• 存在替代品的普通日用品
Avoid:
• Goods with disproportionate logistics costs (e.g. building materials)
• Products with poor cultural adaptability
• Commodity items with ready substitutes
选品建议（三）：进入门槛分析
Sourcing Tip (3): Entry Barrier Analysis
高门槛领域（如医疗设备）需要：
• 专业认证准备
• 长期客户教育
• 可靠供应链建设
High-barrier fields (e.g. medical devices) require:
• Professional certifications
• Long-term customer education
• Reliable supply chain setup
选品建议（四）：样品处理策略
Sourcing Tip (4): Sample Handling Strategy
定制类产品注意事项：
• 提前确认样品费用分摊比例
• 建立3-5家备用供应商
• 使用3D样品展示降低实体样需求
For customized products:
• Confirm sample cost sharing upfront
• Maintain 3-5 backup suppliers
• Utilize 3D samples to reduce physical prototypes
跨境支付解决方案
Cross-border Payment Solutions
连连支付提供全链路跨境资金服务，涵盖：
• 多币种收款
• 智能汇率转换
• 全球资金分发
特别适合跨境电商和外贸SOHO创业者。
LianLian Pay offers end-to-end cross-border payment services including:
• Multi-currency collection
• Smart FX conversion
• Global fund distribution
Ideal for cross-border e-commerce and SOHO exporters.
