程序化购买市场崛起：RTB+PDB模式成为数字营销新趋势
中国程序化购买市场正经历爆发式增长，根据艾瑞咨询发布的《2014中国DSP行业发展研究报告》显示，2014年中国程序化展示广告市场规模达到48.4亿元，增长率高达216.5%。预计到2017年，市场规模将突破282.7亿元，占展示广告市场的28.2%。
In China's booming programmatic advertising market, iResearch's report reveals that the market size reached 4.84 billion yuan in 2014 with 216.5% growth rate. By 2017, it's projected to exceed 28.27 billion yuan, accounting for 28.2% of display advertising.
程序化购买的双重优势：一方面帮助广告主实现精准投放和效果优化，另一方面提升媒体平台的流量价值。这种"智能标配"正在重塑数字营销生态。
The dual advantages of programmatic buying: It helps advertisers achieve precise targeting and performance optimization while enhancing media platforms' traffic value. This "intelligent standard" is reshaping the digital marketing ecosystem.
在众多DSP平台中，品友互动凭借其创新的RTB+PDB混合模式脱颖而出。报告特别展示了其为国际快消品牌和大型汽车集团服务的成功案例：
Among DSP platforms, Miaozhen Systems stands out with its innovative RTB+PDB hybrid model. The report highlights its successful cases serving multinational FMCG brands and automotive groups:
- RTB案例：转化率提升3倍，成本降至传统投放的1/3
- RTB case: 3x higher conversion rate at 1/3 of traditional cost
- PDB案例：CPL显著降低，CPUV下降70%
- PDB case: Significant CPL reduction with 70% decrease in CPUV
作为中国最大的独立DSP平台，品友互动占据品牌程序化购买市场52.8%的份额，日均处理100亿广告流量，其自主研发的OPTIMUS优驰™系统代表了行业最高技术水平。
As China's largest independent DSP platform, Miaozhen Systems holds 52.8% market share in brand programmatic buying, processing 10 billion ad impressions daily. Its self-developed OPTIMUS system represents the industry's highest technical standard.
程序化购买的三大趋势：1) RTB与非RTB模式并行发展 2) 视频广告程序化加速 3) 跨屏投放成为标配。广告主应根据营销目标选择合适的组合策略。
Three trends in programmatic buying: 1) Co-development of RTB and non-RTB models 2) Acceleration of video ad programmatic 3) Cross-screen delivery becoming standard. Advertisers should choose appropriate strategies based on marketing objectives.
