外贸企业如何高效获取订单？Facebook广告开户完整指南
大家好，我是君志学堂的Tina，今天将为大家全面介绍Facebook广告开户的完整流程和注意事项。如果您觉得本文有帮助，请别忘了点赞和收藏哦！
Hi everyone, I'm Tina from Junzhi Academy. Today I'll give you a comprehensive introduction to the complete process and precautions for opening a Facebook ad account. If you find this article helpful, don't forget to like and bookmark it!
Facebook广告账户是进行海外营销的必要工具，那么如何正确申请广告账户呢？本文将围绕开户准备和开户实操两个核心部分，通过详细介绍和实操演示，帮助您掌握每个关键步骤。
A Facebook ad account is an essential tool for overseas marketing. So how to properly apply for an ad account? This article will focus on two core parts: account opening preparation and practical operation, helping you master each key step through detailed introduction and practical demonstration.
一、开户准备 | Part 1: Preparation
1. 网站检查
在申请广告账户前，必须确保网站符合Facebook要求。重点关注以下事项：
1. Website Inspection
Before applying for an ad account, you must ensure your website meets Facebook's requirements. Pay special attention to the following:
2. 可用的公共主页
主页至少运营一个月，发布内容无违规情况，主页信息填写完整无误，且与网站服务条款相对应。
2. Available Facebook Page
The page should be operated for at least one month with no violations, complete and accurate information, and consistent with website terms of service.
3. 稳定的个人号
个人号需要培养一至两个月，从手机端转移到电脑端登录后没有任何异常。
3. Stable Personal Account
Personal accounts need to be nurtured for 1-2 months with no abnormalities when switching from mobile to computer login.
4. 商务管理平台(BM)
BM(Business Manager)是管理广告账户的核心平台，一个企业主体只能对应一个BM。
4. Business Manager(BM)
BM is the core platform for managing ad accounts, with one business entity corresponding to only one BM.
5. 营业执照和商店信息
需要准备营业执照照片和独立站后台的商店详情信息页截图。
5. Business License and Store Information
Prepare photos of business license and screenshots of store details from your independent website backend.
二、开户实操 | Part 2: Practical Operation
1. 申请方式
目前有三种开户方式：直客开户、个人账号申请、代理商协助开户。
1. Application Methods
There are currently three ways: direct account opening, personal account application, and agency-assisted account opening.
2. 代理开户演示
通过代理商提供的专用链接，按照步骤填写公司信息并上传资料即可完成申请。
2. Agency Account Opening Demo
Use the special link provided by the agency, fill in company information and upload materials step by step to complete the application.
三、总结 | Conclusion
掌握正确的Facebook开户流程，是外贸企业获取海外订单的重要第一步。希望本文能帮助您顺利开启海外营销之旅！
Mastering the correct Facebook account opening process is an important first step for foreign trade companies to obtain overseas orders. Hope this article can help you start your overseas marketing journey smoothly!
想了解更多Facebook营销知识？欢迎关注君志学堂！
Want to learn more about Facebook marketing? Welcome to follow Junzhi Academy!
