高效的新手在义乌拿货秋裤,谷歌SEO网站建设B2B外贸企业如何选择谷歌优化推广服务商（避坑指南）
在撰写本次避坑指南之前，先给各位外贸朋友们提个醒。 如果你们的推广预算低于五万，甚至十万一年，并且希望在推广的第一年获得50封或更多的高询盘，那么建议你们一定不要选择服务商单独进行谷歌优化（即谷歌SEO）。
Before writing this pit avoidance guide, let me remind all foreign trade friends. If your promotion budget is less than 50,000 or even 100,000 yuan per year, and you hope to get 50 or more high-quality inquiries in the first year of promotion, then we strongly recommend that you do not choose a service provider for Google optimization (Google SEO) alone.
下面就进入我们的避坑指南环节！
Now let's enter our pit avoidance guide session!
第一：服务内容模糊不清
First: Vague service content
例如，搜索引擎技术优化服务，如果服务内容中提到导航页面SEO基础优化（即仅能进行一个页面的优化），包括TKD标签、H标签、结构化数据、图片ALT属性、404页面等技术优化。而一个网站的重点页面除了导航页之外，通常还有十个以上，那么这项服务内容实际上只完成了20%。
For example, search engine technical optimization services. If the service content mentions basic SEO optimization of navigation pages (that is, only one page can be optimized), including technical optimizations such as TKD tags, H tags, structured data, image ALT attributes, 404 pages, etc. However, a website usually has more than ten key pages besides the navigation page, so this service content actually only completes 20% of the work.
第二：包含过多与谷歌优化无关的服务
Second: Contains too many services unrelated to Google optimization
在选择谷歌优化服务商时，我们需要仔细研究他们的报价方案内容。无论他们说得多么专业，最终都要以我们实际签约的服务内容为准。他们提到的一些专业服务，不一定会包含在提供给我们的服务方案中。
When choosing a Google optimization service provider, we need to carefully study the content of their quotation plan. No matter how professional they sound, the final decision should be based on the actual service content we sign. Some professional services they mention may not necessarily be included in the service plan provided to us.
例如，现在市场上很多所谓的谷歌优化服务商，其服务方案中大部分内容与谷歌优化无关，包括社媒账号搭建、社媒运营、无数个小语种、各种原本就应具备的网站基础功能服务等。
For example, many so-called Google optimization service providers in the market today have most of their service plans unrelated to Google optimization, including social media account setup, social media operations, numerous small languages, and various basic website functions that should have been available originally.
第三：切忌头脑发热，只关注保证的关键词首页排名数量
Third: Avoid being impulsive and only focusing on the number of guaranteed keyword rankings on the first page
没有任何一家服务商会保证特定关键词的排名位置。但有一种情况除外，即贵公司的某个产品关键词排名已经在第一页，且暂时没有强大的竞争对手。或许有部分服务商会保证该关键词持续排名第一页，但这与谷歌的排名逻辑是相悖的。
No service provider will guarantee the ranking position of specific keywords. There is only one exception: when your company's product keyword is already ranked on the first page and there are temporarily no strong competitors. Some service providers may guarantee that the keyword will continue to rank on the first page, but this is contrary to Google's ranking logic.
下一节：在有限的预算下，如何选择适合自己的线上推广渠道？
Next section: How to choose the right online promotion channel with a limited budget?
