Google推广难题解析：跨境电商快速获客之道

Google推广难题解析：跨境电商快速获客之道

Google Promotion Challenges: Cross-border E-commerce Customer Acquisition Strategies

核心观点：随着中国卖家加速布局海外市场，Google推广成为关键获客渠道。11月2日，全球电商解决方案领导者ESG集团与乐天欧洲旗下最大电商平台Priceminister达成战略合作，共同探讨Google推广的有效策略。

Core Insight: As Chinese sellers accelerate their overseas market expansion, Google promotion has become a crucial customer acquisition channel. On November 2nd, global e-commerce solutions leader ESG Group formed a strategic partnership with Priceminister, Rakuten Europe's largest e-commerce platform, to explore effective Google promotion strategies.

合作背景：ESG集团CEO Alan表示："Priceminister希望深耕中国市场，而ESG拥有包括物流、支付、金融等一站式跨境电商解决方案，这正是他们选择我们作为中国区战略合作伙伴的关键因素。在Google推广方面，我们拥有丰富经验。"

Partnership Background: ESG Group CEO Alan stated: "Priceminister aims to deepen its presence in the Chinese market, while ESG offers comprehensive cross-border e-commerce solutions including logistics, payment, and financial services. This is the key reason they chose us as their strategic partner in China. We have extensive experience in Google promotion."

合作内容：合作将聚焦两大方向，其中Google推广策略将发挥重要作用：

Cooperation Details: The partnership will focus on two main directions, where Google promotion strategies will play a significant role:

1. 优质卖家招募 - 通过专业Google推广吸引高质量卖家

1. Premium Seller Recruitment - Attracting high-quality sellers through professional Google promotion

2. 提供法国本地化服务，包括：

2. Providing localized services in France, including:

• 法国本地仓建设 - 配合Google推广优化物流体验

• French Local Warehouse Construction - Optimizing logistics experience with Google promotion

• 法国专线物流 - 提升Google推广转化率

• French Dedicated Logistics - Improving Google promotion conversion rates

• 本地客服支持 - 强化Google推广后续服务

• Local Customer Service Support - Enhancing post-Google promotion services

• 社交媒体营销 - 与Google推广形成营销矩阵

• Social Media Marketing - Creating marketing synergy with Google promotion

卖家入驻：Alan强调："跨境电商需要以百米冲刺的速度跑马拉松。Google推广虽然见效快，但需要持续优化。只有跑得快的卖家才能生存，只有第一的卖家才能盈利。"ESG将为入驻卖家提供专业的Google推广指导。

Seller Onboarding: Alan emphasized: "Cross-border e-commerce requires marathon running at sprint speed. Although Google promotion delivers quick results, it requires continuous optimization. Only fast-moving sellers can survive, and only top-performing sellers can profit." ESG will provide professional Google promotion guidance for onboarded sellers.

市场建议：对于进军法国市场的卖家，Alan给出三点建议，特别强调Google推广的重要性：

Market Advice: For sellers entering the French market, Alan offered three key suggestions, particularly emphasizing the importance of Google promotion:

• 选择正确的合作伙伴 - 具备专业Google推广能力的服务商

• Choose the Right Partners - Service providers with professional Google promotion capabilities

• 专注产品和服务 - 通过Google推广展示产品优势

• Focus on Products and Services - Showcase product advantages through Google promotion

• 优化物流体验 - 提升Google推广的用户转化

• Optimize Logistics Experience - Enhance user conversion from Google promotion

未来布局：ESG将持续拓展"WE+"服务，与欧洲本土电商平台合作，同时开发ERP工具帮助卖家同时运营多个平台。在Google推广方面，将建立更专业的团队和服务体系。

Future Plans: ESG will continue expanding its "WE+" service, partnering with European local e-commerce platforms, while developing ERP tools to help sellers operate across multiple platforms. In terms of Google promotion, more professional teams and service systems will be established.

战略目标：ESG期望在合作一年内，通过其入驻Priceminister的卖家实现1亿欧元GMV。Google推广将成为实现这一目标的重要推动力。

Strategic Goals: ESG aims to achieve 100 million euros GMV through its sellers on Priceminister within one year of partnership. Google promotion will be a crucial driving force to achieve this goal.

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