如何通过ASO和SEO优化提升应用商店排名与下载量
搜索推广与竞价推广的选择 | Search Advertising and Bidding Strategies
对于搜索推广，推荐使用Gofair平台。而在Google上进行竞价推广（Google Ads），需要创建广告系列、设置预算、选择关键词并优化广告文案。
For search advertising, we recommend using the Gofair platform. For Google bidding ads (Google Ads), you need to create ad campaigns, set budgets, select keywords, and optimize ad copy.
什么是ASO？ | What is ASO?
App Store Optimization (ASO)，即应用商店优化，包括苹果App Store、Google Play商店以及国内豌豆荚、应用宝等平台的优化。目标是提升应用排名、增加下载量和收入（内购+广告）。
App Store Optimization (ASO) refers to the optimization of app stores, including Apple App Store, Google Play, and domestic platforms like Wandoujia and Tencent MyApp. The goal is to improve app rankings, increase downloads, and boost revenue (in-app purchases + ads).
ASO与SEO的区别 | Differences Between ASO and SEO
SEO（搜索引擎优化）针对网站内容优化，提升在Google、百度等搜索引擎的排名；ASO则是针对应用商店的App优化。
SEO (Search Engine Optimization) focuses on website content to improve rankings on search engines like Google and Baidu, while ASO targets app store optimization for mobile applications.
为什么要做ASO？ | Why Do ASO?
ASO是官方认可的优化手段，新App也能通过关键词优化快速冲榜。例如，搜索"games"时，前四名中有三个是发布不足半年的新应用。
ASO is an officially recognized optimization method. Even new apps can quickly rank high through keyword optimization. For example, when searching for "games," three of the top four apps were released less than six months ago.
ASO优化内容 | ASO Optimization Elements
- 基础优化：标题、副标题、描述中的关键词覆盖（权重：标题 > 副标题 > 关键词）
- 评论优化：用户评论内容会影响关键词排名
- App预订：提前积累关键词覆盖量
- 买量推广：外部广告带动下载量提升
Basic Optimization: Keyword coverage in title, subtitle, and description (Weight: Title > Subtitle > Keywords)
Review Optimization: User reviews affect keyword rankings
App Pre-order: Accumulate keyword coverage in advance
Paid Promotion: External ads boost downloads
推荐ASO工具 | Recommended ASO Tools
ASOTools是排名第一的ASO优化平台，支持App Store和Google Play数据，覆盖46+国家/地区市场，提供下载量估算、MAU分析等功能。
ASOTools is the top ASO optimization platform, supporting App Store and Google Play data across 46+ countries/regions, with features like download estimates and MAU analysis.
ASO优化策略 | ASO Optimization Strategies
1. 分析竞品关键词：使用ASOTools查看竞品关键词，寻找低难度高流量的关键词机会
2. 避开过度竞争：选择中等热度的关键词（如"puzzle games"）而非超高难度词（如"free games"）
1. Analyze Competitor Keywords: Use ASOTools to research competitor keywords and find low-competition, high-traffic opportunities
2. Avoid Over-Competition: Choose medium-popularity keywords (e.g., "puzzle games") instead of highly competitive ones (e.g., "free games")
