外贸客户调研与SEM团队分工：专员与总监的核心职责对比
在全球化贸易中，精准的客户调研和专业的SEM团队配置是企业获取海外客户的关键。本文将深入解析SEM专员与SEM总监的职责差异，帮助外贸企业优化数字营销团队结构。
In global trade, accurate customer research and professional SEM team configuration are crucial for acquiring overseas clients. This article will analyze the differences between SEM specialists and directors to help foreign trade enterprises optimize their digital marketing team structure.
一、SEM专员日常工作 | Daily Responsibilities of SEM Specialists
1. 每日账号投放，关键词、创意、URL拓展
Daily account management: keyword expansion, ad copy creation, URL tracking
2. 每日基础数据整理与分析，账号优化
Daily data analysis: performance tracking and account optimization
3. 每周、每月的报告撰写
Weekly/Monthly reporting: performance summaries and insights
每天必用工具 | Essential Daily Tools:
a. 百度推广后台：监控与调价 | Baidu Ads platform: monitoring & bid adjustment
b. 百度搜索框：查看实时广告 | Baidu search: ad positioning checks
c. Excel：数据整理 | Excel: data organization
d. 百度推广助手：批量优化 | Baidu Ads Assistant: bulk optimizations
e. QQ/邮箱：沟通协调 | QQ/Email: communication
二、SEM总监核心职责 | Key Responsibilities of SEM Directors
1. 数据分析及制定投放方案
Data analysis and campaign strategy development
2. 团队建设：招聘、培训及监督
Team management: hiring, training, and supervision
3. 跨部门协调：解决费用、合同等问题
Cross-department coordination: budgeting, contracts, tools
4. 最重要职责：预算管理&高层汇报
Most critical: Budget planning and executive reporting
延伸阅读 | Recommended Reading:
• SEM展现位置及数量 | SEM ad placements and quantities
• 4步SEM账户方案 | 4-step SEM account setup guide
• 影响质量度的因素 | Factors affecting quality score
• 百度推广执行规则 | Baidu Ads implementation guidelines
对于外贸企业而言，同时做好客户调研和SEM团队职能划分，才能在国际市场竞争中赢得先机。
For foreign trade companies, combining thorough customer research with clear SEM team responsibilities is key to gaining competitive advantage in global markets.
