Google推广助力淘宝出海：阿里巴巴全球电商战略全面升级

Google推广助力淘宝出海：阿里巴巴全球电商战略全面升级

Google Promotion Boosts Taobao's Global Expansion: Alibaba's Comprehensive Upgrade of E-commerce Strategy

随着阿里巴巴加速全球化布局，Google推广成为其海外市场拓展的重要工具。双11期间，淘宝"全球包邮"计划带动十万服饰商家实现"反季商品"热销，开卖3天近7万全球包邮商家成交额翻倍。

As Alibaba accelerates its globalization strategy, Google promotion has become a key tool for its overseas market expansion. During the Double 11 period, Taobao's "Global Free Shipping" program helped 100,000 apparel merchants achieve hot sales of "off-season products", with nearly 70,000 merchants doubling their transaction volume in just three days.

淘宝天猫出海战略全面升级

Comprehensive Upgrade of Taobao Tmall's Overseas Strategy

2024年9月，"大服饰全球包邮计划"升级为"淘宝天猫出海增长计划"，面向全行业全类目招商。通过Google推广等数字营销渠道，阿里巴巴正在构建全球电商生态体系。

In September 2024, the "Global Free Shipping Program for Apparel" was upgraded to the "Taobao Tmall Overseas Growth Program", open to merchants across all industries and categories. Through digital marketing channels like Google promotion, Alibaba is building a global e-commerce ecosystem.

阿里巴巴全球电商平台矩阵

Alibaba's Global E-commerce Platform Matrix

阿里巴巴旗下拥有速卖通、Lazada、Trendyol等多个海外电商平台。通过Google推广优化和本地化运营，这些平台在不同区域市场形成了差异化竞争优势。

Alibaba owns multiple overseas e-commerce platforms including AliExpress, Lazada, and Trendyol. Through Google promotion optimization and localized operations, these platforms have established differentiated competitive advantages in various regional markets.

跨境电商客服支持

Cross-border E-commerce Customer Support

对于寻求Google推广服务的跨境电商企业，阿里巴巴提供专业客服团队支持。无论是淘宝出海商家还是独立站运营者，都能获得全方位的数字营销解决方案。

For cross-border e-commerce enterprises seeking Google promotion services, Alibaba provides professional customer support teams. Both Taobao overseas merchants and independent site operators can obtain comprehensive digital marketing solutions.

未来展望

Future Outlook

随着Google推广技术的不断升级，阿里巴巴将继续优化其全球电商布局。从1688跨境到淘宝出海，阿里巴巴正在构建一个覆盖全球的电商生态系统。

With the continuous advancement of Google promotion technology, Alibaba will continue to optimize its global e-commerce layout. From 1688 Cross-border to Taobao's overseas expansion, Alibaba is building a global e-commerce ecosystem.