欧盟要求谷歌拆分广告业务：科技巨头再陷反垄断风波
最新动态：欧盟反垄断监管机构于当地时间14日发布初步调查报告，指控谷歌滥用在线广告市场主导地位，要求其出售或分拆部分数字广告业务。
Breaking News: EU antitrust regulators issued a preliminary investigation report on the 14th, accusing Google of abusing its dominant position in the online advertising market and demanding the divestiture of parts of its digital ad business.
这是欧盟首次正式要求科技巨头拆分核心业务。2021年6月启动的调查重点关注：
- 是否通过技术手段打压竞争对手
- 是否限制第三方获取用户数据
- 是否将数据优势用于扭曲市场竞争
This marks the EU's first formal demand for a tech giant to spin off core operations. The investigation launched in June 2021 focused on:
- Alleged suppression of competitors through technical means
- Restrictions on third-party access to user data
- Potential market distortion through data advantage
处罚风险：若谷歌拒不整改，可能面临全球年收入10%的天价罚款（基于2022年谷歌2798亿美元营收计算，最高可达280亿美元）。
Penalty Risk: Google could face a fine up to 10% of global annual revenue (potentially $28 billion based on 2022's $279.8 billion revenue) if it fails to comply.
谷歌回应：公司发言人表示"不同意调查结论"，强调其广告技术收费透明且符合行业标准。
Google's Response: A spokesperson stated they "disagree with the findings," maintaining their ad tech fees are transparent and industry-standard.
历史处罚：这已是谷歌在欧盟面临的第四起重大反垄断案，此前三起累计罚款超80亿欧元，涉及：
- 安卓系统垄断
- 购物比价服务
- 搜索广告业务
Historical Penalties: This marks Google's fourth major EU antitrust case, with previous fines totaling over €8 billion involving:
- Android system monopoly
- Shopping comparison services
- Search advertising practices
全球监管态势：除欧盟外，英国竞争与市场管理局(CMA)也在同步调查谷歌广告技术，相关诉讼正在进行中。
Global Regulatory Trend: Beyond the EU, the UK's Competition and Markets Authority (CMA) is concurrently investigating Google's ad tech, with related litigation underway.
信息来源：央视财经 | Source: CCTV Finance
