Heap supports Smart Capture, manual tracking, and server-side events, so you can tailor your data strategy to fit your product and team. Whether you choose one method or combine all three, Heap gives you complete, trustworthy insights without compromise.
Heap provides the easiest and most comprehensive way to capture the data you need. With just a single snippet of code, Heap automatically captures every view, click, swipe, and form fill. No more missing data or missed opportunities.
Works on both web and mobile
Supports first and third-party installations
Immediately captures the vast majority of user behavioral events
Heap offers powerful Smart Capture support for mobile apps, alongside support for manually defined custom events. This gives teams the flexibility to track automatically, define events manually, or combine both, depending on what fits their workflow best.
This approach balances the stability and control of manual tracking with the speed and ease of Smart Capture. Interactions are captured instantly across native and cross-platform frameworks; no instrumentation required.
Out of the box, Heap automatically captures taps, screen views, text inputs, and other key behaviors on:
This means your team can get instant visibility into user flows, feature adoption, and friction points—no tagging or code changes required.
Need more customization? Heap also supports manual event capture for additional platforms, including:
Technical Credibility Booster
Whether you’re shipping a native experience or building cross-platform, Heap gives you the flexibility to start capturing value fast, and the control to scale insights as your app evolves.
With Heap, you can start your analysis by capturing everything through Autocapture, then go the extra mile by manually enriching your dataset with APIs that capture client and server-side events.
Create and manage custom events on your own infrastructure.
Pass data between applications and user sessions.
Build your single source of customer truth.
With other tools, getting answers to your questions can take months. With Heap, a single snippet of code starts collecting behavioral data immediately.
Heap is easy to install on any modern framework or device, and works on web, iOS, Android and over a dozen third-party applications, with more coming every year.
Supplement Heap data with additional metadata using snapshots, APIs, and custom properties, all within our UI — no codebase changes needed.
Don’t wait months for your teams to figure out what they need to know. With Heap, you can ask anything, anytime, because the data is already there.
Manual Tracking vs. Autocapture. Which approach will come out on top?
Autocapture: a single snippet of code captures everything on your site. Manual tagging: inserting tracking code for every event you care about.
Autocapture makes analysis flexible so we can iterate quickly instead of having to wait three months for something to be tagged. There are always unknowns that you don’t realize you’ll wish you had been capturing.
Customer & Product Analytics Manager
Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!