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categorical-variable

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nammnjoshii / Clustering_and_Factor_Analysis-Gross-Pointe-Associates-And-The-Microvan-

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Recommendations on which characteristics are most important for determining whether a customer has a favourable perception of the microvan concept, to segment the market, and to determine which segment(s) would be good to target based on the analysis of data.

research clustering regression crosstab kmeans regression-models kmeans-clustering eigenvalues demographic-analysis descriptive-analytics quantitative-analysis dendrogram factoranalysis t-tests categorical-variable
  • Updated Dec 16, 2020

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