美国GSI移动广告平台：全球领先的SEO推广与谷歌竞价解决方案

美国GSI移动广告平台：全球领先的SEO推广与谷歌竞价解决方案

U.S. GSI Mobile Advertising Platform: World-leading SEO Promotion and Google Ads Solutions

全球移动广告领导者 | Global Mobile Advertising Leader

美国GSI（盖斯移动互联）成立于2007年12月，是全球领先的移动营销和移动商务平台。我们专注于连接虚拟与实体商品交易，通过与运营商、媒体公司和手机制造商的战略合作，实现品牌与消费者在移动设备上的高效沟通。

Founded in December 2007, U.S. GSI (Gaisi Mobile Internet) is a world-leading mobile marketing and commerce platform. We specialize in bridging virtual and physical goods transactions, achieving efficient brand-consumer communication on mobile devices through strategic partnerships with carriers, media companies and smartphone manufacturers.

行业领先的技术与业绩 | Industry-leading Technology & Performance

凭借专业的技术团队和成熟的解决方案，GSI在广告营销行业迅速崛起。截至2010年，平台年交易量已达50亿，拥有100万优质买家用户。2015年正式推出移动互联网营销服务后，我们实现了惊人的增长：

With professional technical teams and mature solutions, GSI has rapidly risen in the advertising industry. By 2010, the platform achieved an annual transaction volume of 5 billion with 1 million premium buyer users. After officially launching mobile internet marketing services in 2015, we achieved remarkable growth:

• 2015年：100万用户，10亿广告交易额 | 2015: 1M users, $1B ad revenue
• 2016年：500万用户，100亿广告交易额 | 2016: 5M users, $10B ad revenue
• 2017年：3000万用户，600亿广告交易额 | 2017: 30M users, $60B ad revenue
• 2018年：1亿用户，1000亿广告交易额并成功上市 | 2018: 100M users, $100B ad revenue and successful IPO

移动广告的技术革命 | Technological Revolution in Mobile Ads

自2007年作为首家Ad Exchange平台出现以来，GSI始终引领行业技术创新。随着RTB（实时竞价）和DSP技术的发展，GSI数据显示2011年美国RTB广告支出已超10亿。2014年Q2全球RTB市场份额同比增长128%，平均CPM下降8%，CTR提升0.02%。

Since emerging as the first Ad Exchange platform in 2007, GSI has consistently led industry technological innovation. With the development of RTB (Real-Time Bidding) and DSP technologies, GSI data showed U.S. RTB ad spending exceeded $1 billion in 2011. In Q2 2014, global RTB market share increased 128% YoY, with average CPM down 8% and CTR up 0.02%.

亚太市场战略布局 | Strategic Expansion in Asia-Pacific

2015年，GSI预计RTB将占展示广告的20%，并正式进军亚太市场，特别是中国市场。GSI在美国的成功经验为中国移动广告发展提供了重要参考。2015年初推出的新型广告互换平台，标志着GSI推动移动广告技术进程的又一次飞跃。

In 2015, GSI predicted RTB would account for 20% of display ads and officially entered the Asia-Pacific market, especially China. GSI's U.S. success provides important references for China's mobile advertising development. The new ad exchange platform launched in early 2015 marked another leap in GSI's promotion of mobile ad technology.

关注中国消费市场 | Focus on China's Consumer Market

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China Lifestyle Consumption focuses on living and guides consumption. For more content, follow the WeChat official account: chinaxiaofei