速卖通营销活动设置终极指南：如何有效发送定向优惠券
在跨境电商运营中，定向优惠券是提升转化率和客户忠诚度的强大工具。本文将详细介绍速卖通平台发送定向优惠券的完整流程和实用技巧。
In cross-border e-commerce operations,targeted coupons are powerful tools to improve conversion rates and customer loyalty. This article details the complete process and practical tips for sending targeted coupons on AliExpress platform.
一、定向优惠券的类型与优势
1. Types and Advantages of Targeted Coupons
速卖通提供三种主要优惠券类型：
AliExpress offers three main types of coupons:
- 领取型优惠券 - 用于多渠道引流和转化
- Claimable Coupons - Used for multi-channel traffic acquisition and conversion
- 定向发放型优惠券 - 针对特定客户群体精准营销
- Targeted Coupons - Precise marketing for specific customer groups
- 互动型优惠券 - 通过游戏化方式提升用户参与度
- Interactive Coupons - Enhance user engagement through gamification
二、如何设置定向发放型优惠券
2. How to Set Up Targeted Coupons
步骤1：创建活动
Step 1: Create Campaign
登录"我的速卖通" → 点击"营销活动" → 选择"店铺优惠券" → 点击"创建活动"
Log in to "My AliExpress" → Click "Marketing Campaigns" → Select "Store Coupons" → Click "Create Campaign"
步骤2：填写基本信息
Step 2: Fill in Basic Information
优惠券类型选择"定向发放型" → 选择"直接发放"或"二维码发放"
Select "Targeted Coupon" type → Choose "Direct Distribution" or "QR Code Distribution"
步骤3：设置优惠券详情
Step 3: Set Coupon Details
• 商品使用范围：全店或部分商品
• Product Scope: Entire store or selected products
• 面额与门槛：设置优惠金额和使用条件
• Amount & Threshold: Set discount amount and usage conditions
• 使用规则：每人限量和使用有效期
• Usage Rules: Limit per person and validity period
三、高级技巧与注意事项
3. Advanced Tips and Considerations
1. 客户分组策略：根据购买历史、购物车行为等创建精准客户分组
1. Customer Segmentation: Create precise customer groups based on purchase history, cart behavior, etc.
2. 时效性设置：考虑物流时间，确保优惠券在买家收货前有效
2. Timing Settings: Consider logistics time to ensure coupons are valid before buyers receive goods
3. 组合营销：将优惠券与营销邮件、包裹卡片等渠道结合使用
3. Combined Marketing: Use coupons with marketing emails, package cards and other channels
4. 数据分析：定期分析优惠券使用数据，优化营销策略
4. Data Analysis: Regularly analyze coupon usage data to optimize marketing strategies
通过合理设置定向优惠券，卖家可以：
By properly setting up targeted coupons, sellers can:
- 提升老客户复购率30%以上
- Increase repeat purchase rate by over 30%
- 降低新客户获取成本
- Reduce new customer acquisition costs
- 提高店铺整体转化率
- Improve overall store conversion rate
特别提示：平台活动如秒抢和聚人气优惠券有特殊要求，请仔细阅读规则。
Special Note: Platform activities like flash sales and group coupons have special requirements, please read the rules carefully.
