跨境电商独立站新手完全指南：从建站到推广的8个关键步骤
为什么选择独立站？ Why Choose Independent Stores?
当新手卖家初次接触独立站时，需要做好充分的准备。与跨境电商平台相比，独立站具有以下优势：
For beginners entering the world of independent e-commerce stores, thorough preparation is essential. Compared to cross-border e-commerce platforms, independent stores offer these advantages:
1. 公司注册 1. Business Registration
如果是个人运营独立站，在前期阶段可以使用SaaS建站系统，无需备案。但建议有条件的卖家申请营业执照，因为企业账号收款更方便。
For individual operators, SaaS store-building systems can be used in the early stages without registration. However, obtaining a business license is recommended as it facilitates payment collection.
2. 建站平台选择 2. Choosing Store-Building Platforms
跨境SaaS站建设系统是目前最受欢迎的选择，常见平台有Shopify、Shopyy等。卖家应根据产品投放目标进行选择。
Cross-border SaaS store-building systems are currently the most popular choice, including platforms like Shopify and Shopyy. Sellers should choose based on product targeting.
3. 网站速度优化 3. Website Speed Optimization
独立站的网页加载速度会影响消费者的购物体验，卖家需要实时监控并进行测试改进。
Website loading speed significantly impacts shopping experience. Sellers should monitor and optimize performance continuously.
4. 域名策略 4. Domain Name Strategy
建议使用.com后缀的简短域名，遵循"三不要"原则：不要横杠，不要数字，不要拼音。
Short .com domains are recommended, following the "three don'ts" principle: no hyphens, no numbers, no pinyin.
5. 团队建设 5. Team Building
早期团队可由交付、运营、设计等五个基本岗位组成，业务稳定后建议各司其职。
Early-stage teams can consist of five basic roles. As business stabilizes, specialized positions are recommended.
6. 支付解决方案 6. Payment Solutions
Onlypay等专业支付公司可为独立站接通国际信用卡收款通道，实现多国顺畅结算。
Professional payment providers like Onlypay can connect stores with international credit card payment channels for global settlements.
7. 物流管理 7. Logistics Management
需要根据产品价值、重量等因素评估物流成本，选择合适的物流方案。
Logistics costs should be evaluated based on product value, weight and other factors to determine suitable solutions.
8. 广告投放 8. Advertising Strategies
独立站主要依靠广告推广吸引流量，优秀的运营商会持续测试优化广告效果。
Independent stores primarily rely on advertising to attract traffic. Successful operators continuously test and optimize ad performance.
为什么谷歌会推广广告软件？ Why Does Google Promote Advertising Software?
谷歌作为全球最大的搜索引擎，其广告系统可以帮助独立站精准触达目标客户，实现高效转化。
As the world's largest search engine, Google's advertising system helps independent stores precisely reach target customers for efficient conversions.
