外贸出口流程图详解：谷歌推广的重要性与外贸业务员日常工作指南

外贸出口流程图详解：谷歌推广的重要性与外贸业务员日常工作指南

Comprehensive Foreign Trade Export Flowchart: The Importance of Google Ads and Daily Work Guide for Export Sales

为什么外贸企业需要做谷歌推广？

Why Should Export Businesses Use Google Ads?

谷歌推广能帮助外贸企业：1）精准触达全球潜在客户 2）突破地域和时间限制 3）建立专业品牌形象 4）获得可量化的投资回报。

Google Ads helps exporters: 1) Reach global prospects precisely 2) Break geographical barriers 3) Build professional branding 4) Get measurable ROI.

外贸业务员日常工作八大核心

8 Core Daily Tasks for Export Sales

1. 高效邮件管理 - 每日至少4次查收邮件（上下午各2次），确保及时回复。有时差时先发送简短确认。

1. Email Management - Check emails at least 4 times daily, ensure prompt replies. Send brief confirmation when time difference exists.

2. 客户信息管理 - 使用专业CRM或Excel系统化记录客户数据，重视每个小客户的培育机会。

2. Customer Data Management - Use CRM/Excel to systematically record client info, value every small customer's potential.

3. 主动开发客户 - 每日花费1-1.5小时在B2B平台用产品关键词搜索潜在客户，发送个性化开发信。

3. Proactive Outreach - Spend 1-1.5 hours daily searching leads on B2B platforms using product keywords, send personalized emails.

4. 商业信息发布 - 定期在商务网站发布有价值的产品信息，保持信息新鲜度以提升曝光。

4. Business Posting - Regularly post valuable product info on trade portals, maintain freshness for better visibility.

5. 网站内容优化 - 每季度更新网站产品和图片，通过SEO关键词吸引新客户。

5. Website Optimization - Quarterly update products/images, attract new clients through SEO keywords.

6. 客户关系维护 - 定期发送新品信息，节日祝福卡片，平衡新老客户开发。

6. CRM Maintenance - Send regular product updates, holiday greetings, balance new/existing client development.

7. 工作进度汇报 - 每周整理询盘跟进表，既作备份也用于绩效考核。

7. Progress Reporting - Weekly update inquiry tracking sheets for backup and performance evaluation.

8. 合同进度管理 - 定期检查执行中合同状态，预防潜在问题造成损失。

8. Contract Management - Regularly review ongoing contracts' status to prevent potential losses.

高效会议机制 - 建议每日10-30分钟短会（台湾企业常用方法），保持团队同步。

Effective Meetings - Recommend 10-30min daily briefings (common in Taiwanese companies) to keep team aligned.