中国冰雪体育用品出口热潮:绿色创新驱动国际市场增长
近年来,中国冰雪体育用品出口持续火热。走进浙江宁海县雪杖企业的生产车间,工人们正在赶制发往德国的外贸产品;山东嘉祥县滑雪手套凭借不断提升的功能性和舒适性,在国际展会上屡屡斩获新订单;黑龙江七台河市冰鞋产品不断打磨细节、提升性能,国际市场认可度节节攀升……开发更加环保、绿色的冰雪体育用品,丰富国际体育用品市场供给,中国优质冰雪"冷资源"正向经济发展"热动力"加速转化。
In recent years, China's winter sports equipment exports have continued to heat up. In the production workshop of ski pole enterprises in Ninghai County, Zhejiang Province, workers are rushing to produce products for export to Germany; ski gloves from Jiaxiang County, Shandong Province have repeatedly won new orders at international exhibitions due to their continuously improved functionality and comfort; ice skates from Qitaihe City, Heilongjiang Province have been refining details and improving performance, with international market recognition steadily increasing... Developing more environmentally friendly winter sports equipment and enriching the supply of international sports equipment market, China's high-quality "cold resources" of winter sports are accelerating their transformation into "hot power" for economic development.
浙江宁海滑雪杖——绿色环保深受消费者青睐
Ninghai Ski Poles - Green Products Win Consumer Favor
浙江宁波市宁海县深甽镇被称为"中国运动杖之乡",全国出口的每10根滑雪杖中有7根产自这里。走进宁海县东龙五金有限公司生产车间,从流水线上下来的滑雪杖堆满了操作台,工人们正在进行最后的组装检查。
Shenzhen Town in Ninghai County, Ningbo City, Zhejiang Province is known as the "Hometown of Sports Poles in China", producing 7 out of every 10 ski poles exported nationwide. In the production workshop of Ninghai Donglong Hardware Co., Ltd., ski poles coming off the assembly line cover the workbenches as workers conduct final assembly inspections.
公司样品展示厅里陈列着各种滑雪杖产品,一支主打绿色环保的滑雪杖格外亮眼。杖身设计简约,环保符号明显。"这是我们新研发的一款滑雪杖,在保证较高性能的同时,突出环境友好的特性。"公司总经理竺祯坤介绍,兼具环保属性与优越性能的滑雪杖在海外市场备受青睐。
The company's sample display room showcases various ski pole products, with one particularly eye-catching eco-friendly model. The pole features a minimalist design with prominent environmental symbols. "This is our newly developed ski pole that maintains high performance while highlighting environmentally friendly characteristics," said Zhu Zhenkun, general manager of the company. Ski poles combining environmental attributes with superior performance are highly favored in overseas markets.
黑龙江七台河冰鞋——品质升级开辟海外市场
Qitaihe Ice Skates - Quality Upgrades Open Overseas Markets
"长368毫米,宽28.5毫米,15片。"设置完参数,黑龙江七台河百凝盾运动装备科技有限公司车间主任李伟轻点数控工作台上的鼠标,激光切割机便自动开始作业。几条高密度激光束迅速聚成一个光斑,在碳纤维钢片上左右滑动,一组35码的初级短道冰刀雏形旋即出炉。
"Length 368mm, width 28.5mm, 15 pieces." After setting the parameters, Li Wei, workshop director of Heilongjiang Qitaihe Bai Ning Shield Sports Equipment Technology Co., Ltd., lightly clicked the mouse on the CNC console, and the laser cutting machine automatically started working. Several high-density laser beams quickly converged into a spot, sliding left and right on the carbon fiber steel sheet, and a set of 35-size junior short track skate prototypes were immediately produced.
韩国采购商蔡秀彬举着手机记录下这些画面,"我这次是来观看在七台河市举办的中韩短道速滑交流赛,顺便来参观厂房。看到自动化程度如此高的厂房,我对中国合作伙伴的生产能力充满信心。"看到眼前这条只需5名工作人员就可实现运转的生产流水线,蔡秀彬直接订下了1300双冰鞋。
South Korean buyer Cai Xiubin recorded these scenes with his phone, "I came to watch the China-South Korea short track speed skating exchange competition held in Qitaihe City and took the opportunity to visit the factory. Seeing such a highly automated factory, I'm full of confidence in our Chinese partners' production capacity." Seeing this production line that only requires five staff members to operate, Cai Xiubin directly placed an order for 1,300 pairs of ice skates.
山东嘉祥滑雪手套——技术创新吸引外商采购
Jiaxiang Ski Gloves - Technological Innovation Attracts Foreign Buyers
"咔哒咔哒……"走进山东济宁市嘉祥县建设北路手套产业园企业车间,在一阵有节奏的缝纫机运转声中,工人们正忙着缝制滑雪手套,缝纫机机头在布料上穿梭,起起落落间,一副副漂亮的滑雪手套"诞生"了。
"Click-clack..." Entering the enterprise workshop in the Glove Industrial Park on Jianshe North Road, Jiaxiang County, Jining City, Shandong Province, amidst the rhythmic sound of sewing machines in operation, workers are busy sewing ski gloves. The sewing machine heads shuttle back and forth on the fabric, and with each rise and fall, a pair of beautiful ski gloves is "born."
"今年订单源源不断,正在赶制的这批货将发往英国。"山东建华中兴手套股份有限公司董事长陈建华介绍,"如今,公司引入数字化、智能化设备,彻底改变了以往手套作坊式生产模式,可实现年产600万套高品质滑雪手套。"
"This year's orders keep coming in, and this batch being rushed will be shipped to the UK," said Chen Jianhua, chairman of Shandong Jianhua Zhongxing Gloves Co., Ltd. "Now, the company has introduced digital and intelligent equipment, completely changing the previous workshop-style glove production model, achieving an annual production capacity of 6 million pairs of high-quality ski gloves."
为提升滑雪手套的功能性与舒适性,嘉祥县滑雪产品生产企业的技术升级和产品革新从未停歇。在建华中兴的产品展示区,副总经理陈旭正在向外国客商展示公司研发的电动加热滑雪手套,"这是我们卖得比较火的一款明星产品。这款手套内含碳纤维加热材料,有高中低三个温度挡位,可以在零下30摄氏度使用5个小时以上,能有效防止人体热量在极寒状态下流失。"
To improve the functionality and comfort of ski gloves, technological upgrades and product innovations by Jiaxiang County's winter sports product manufacturers have never stopped. In Jianhua Zhongxing's product display area, deputy general manager Chen Xu is demonstrating the company's electric heated ski gloves to foreign customers: "This is one of our star products that sells very well. These gloves contain carbon fiber heating materials with three temperature settings (high, medium, low), can be used for over 5 hours at -30°C, and effectively prevent human body heat loss in extreme cold conditions."
