Add Conversion Action

  • This guide provides comprehensive code examples in multiple languages for adding conversion actions within the Google Ads platform, all requiring the use of a Google Ads API client.

  • A unique name, conversion type, category, status, and default value settings, including the option to always use the default, are essential properties when creating a ConversionAction object.

  • The process involves creating a ConversionAction object, encapsulating it within a ConversionActionOperation, and then utilizing the ConversionActionServiceClient to mutate the action, with a response providing the resulting resourceName.

  • The code examples showcase robust error handling, using try-catch blocks to manage exceptions like GoogleAdsException, and they emphasize displaying error details and provide clear guidance through code comments.

  • While following a consistent pattern, each language's implementation differs in dependencies, syntax, file handling, argument parsing, and object instantiation, highlighting language-specific best practices.

Java

// Copyright 2018 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // https://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. package com.google.ads.googleads.examples.remarketing; import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime; import com.beust.jcommander.Parameter; import com.google.ads.googleads.examples.utils.ArgumentNames; import com.google.ads.googleads.examples.utils.CodeSampleParams; import com.google.ads.googleads.lib.GoogleAdsClient; import com.google.ads.googleads.v22.enums.ConversionActionCategoryEnum.ConversionActionCategory; import com.google.ads.googleads.v22.enums.ConversionActionStatusEnum.ConversionActionStatus; import com.google.ads.googleads.v22.enums.ConversionActionTypeEnum.ConversionActionType; import com.google.ads.googleads.v22.errors.GoogleAdsError; import com.google.ads.googleads.v22.errors.GoogleAdsException; import com.google.ads.googleads.v22.resources.ConversionAction; import com.google.ads.googleads.v22.resources.ConversionAction.ValueSettings; import com.google.ads.googleads.v22.services.ConversionActionOperation; import com.google.ads.googleads.v22.services.ConversionActionServiceClient; import com.google.ads.googleads.v22.services.MutateConversionActionResult; import com.google.ads.googleads.v22.services.MutateConversionActionsResponse; import java.io.FileNotFoundException; import java.io.IOException; import java.util.Collections; /** Adds a conversion action. */ public class AddConversionAction {  private static class AddConversionActionParams extends CodeSampleParams {  @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)  private Long customerId;  }  public static void main(String[] args) {  AddConversionActionParams params = new AddConversionActionParams();  if (!params.parseArguments(args)) {  // Either pass the required parameters for this example on the command line, or insert them  // into the code here. See the parameter class definition above for descriptions.  params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");  }  GoogleAdsClient googleAdsClient = null;  try {  googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();  } catch (FileNotFoundException fnfe) {  System.err.printf(  "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);  System.exit(1);  } catch (IOException ioe) {  System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);  System.exit(1);  }  try {  new AddConversionAction().runExample(googleAdsClient, params.customerId);  } catch (GoogleAdsException gae) {  // GoogleAdsException is the base class for most exceptions thrown by an API request.  // Instances of this exception have a message and a GoogleAdsFailure that contains a  // collection of GoogleAdsErrors that indicate the underlying causes of the  // GoogleAdsException.  System.err.printf(  "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",  gae.getRequestId());  int i = 0;  for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {  System.err.printf(" Error %d: %s%n", i++, googleAdsError);  }  System.exit(1);  }  }  /**  * Runs the example.  *  * @param googleAdsClient the Google Ads API client.  * @param customerId the client customer ID.  * @throws GoogleAdsException if an API request failed with one or more service errors.  */  private void runExample(GoogleAdsClient googleAdsClient, long customerId) {  // Creates a ConversionAction.  ConversionAction conversionAction =  ConversionAction.newBuilder()  // Note that conversion action names must be unique. If a conversion action already  // exists with the specified conversion_action_name the create operation will fail with  // a ConversionActionError.DUPLICATE_NAME error.  .setName("Earth to Mars Cruises Conversion #" + getPrintableDateTime())  .setCategory(ConversionActionCategory.DEFAULT)  .setType(ConversionActionType.WEBPAGE)  .setStatus(ConversionActionStatus.ENABLED)  .setViewThroughLookbackWindowDays(15L)  .setValueSettings(  ValueSettings.newBuilder()  .setDefaultValue(23.41)  .setAlwaysUseDefaultValue(true)  .build())  .build();  // Creates the operation.  ConversionActionOperation operation =  ConversionActionOperation.newBuilder().setCreate(conversionAction).build();  try (ConversionActionServiceClient conversionActionServiceClient =  googleAdsClient.getLatestVersion().createConversionActionServiceClient()) {  MutateConversionActionsResponse response =  conversionActionServiceClient.mutateConversionActions(  Long.toString(customerId), Collections.singletonList(operation));  System.out.printf("Added %d conversion actions:%n", response.getResultsCount());  for (MutateConversionActionResult result : response.getResultsList()) {  System.out.printf(  "New conversion action added with resource name: '%s'%n", result.getResourceName());  }  }  } }   

C#

// Copyright 2019 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. using CommandLine; using Google.Ads.Gax.Examples; using Google.Ads.GoogleAds.Lib; using Google.Ads.GoogleAds.V22.Errors; using Google.Ads.GoogleAds.V22.Resources; using Google.Ads.GoogleAds.V22.Services; using System; using static Google.Ads.GoogleAds.V22.Enums.ConversionActionCategoryEnum.Types; using static Google.Ads.GoogleAds.V22.Enums.ConversionActionStatusEnum.Types; using static Google.Ads.GoogleAds.V22.Enums.ConversionActionTypeEnum.Types; namespace Google.Ads.GoogleAds.Examples.V22 {  /// <summary>  /// This code example illustrates adding a conversion action.  /// </summary>  public class AddConversionAction : ExampleBase  {  /// <summary>  /// Command line options for running the <see cref="AddConversionAction"/> example.  /// </summary>  public class Options : OptionsBase  {  /// <summary>  /// The Google Ads customer ID for which the conversion action is added.  /// </summary>  [Option("customerId", Required = true, HelpText =  "The Google Ads customer ID for which the conversion action is added.")]  public long CustomerId { get; set; }  }  /// <summary>  /// Main method, to run this code example as a standalone application.  /// </summary>  /// <param name="args">The command line arguments.</param>  public static void Main(string[] args)  {  Options options = ExampleUtilities.ParseCommandLine<Options>(args);  AddConversionAction codeExample = new AddConversionAction();  Console.WriteLine(codeExample.Description);  codeExample.Run(new GoogleAdsClient(), options.CustomerId);  }  /// <summary>  /// Returns a description about the code example.  /// </summary>  public override string Description =>  "This code example illustrates adding a conversion action.";  /// <summary>  /// Runs the code example.  /// </summary>  /// <param name="client">The Google Ads client.</param>  /// <param name="customerId">The Google Ads customer ID for which the conversion action is  /// added.</param>  public void Run(GoogleAdsClient client, long customerId)  {  // Get the ConversionActionService.  ConversionActionServiceClient conversionActionService =  client.GetService(Services.V22.ConversionActionService);  // Note that conversion action names must be unique.  // If a conversion action already exists with the specified name the create operation  // will fail with a ConversionAction.DUPLICATE_NAME error.  string ConversionActionName = "Earth to Mars Cruises Conversion #"  + ExampleUtilities.GetRandomString();  // Add a conversion action.  ConversionAction conversionAction = new ConversionAction()  {  Name = ConversionActionName,  Category = ConversionActionCategory.Default,  Type = ConversionActionType.Webpage,  Status = ConversionActionStatus.Enabled,  ViewThroughLookbackWindowDays = 15,  ValueSettings = new ConversionAction.Types.ValueSettings()  {  DefaultValue = 23.41,  AlwaysUseDefaultValue = true  }  };  // Create the operation.  ConversionActionOperation operation = new ConversionActionOperation()  {  Create = conversionAction  };  try  {  // Create the conversion action.  MutateConversionActionsResponse response =  conversionActionService.MutateConversionActions(customerId.ToString(),  new ConversionActionOperation[] { operation });  // Display the results.  foreach (MutateConversionActionResult newConversionAction in response.Results)  {  Console.WriteLine($"New conversion action with resource name = " +  $"'{newConversionAction.ResourceName}' was added.");  }  }  catch (GoogleAdsException e)  {  Console.WriteLine("Failure:");  Console.WriteLine($"Message: {e.Message}");  Console.WriteLine($"Failure: {e.Failure}");  Console.WriteLine($"Request ID: {e.RequestId}");  throw;  }  }  } }   

PHP

<?php /**  * Copyright 2018 Google LLC  *  * Licensed under the Apache License, Version 2.0 (the "License");  * you may not use this file except in compliance with the License.  * You may obtain a copy of the License at  *  * https://www.apache.org/licenses/LICENSE-2.0  *  * Unless required by applicable law or agreed to in writing, software  * distributed under the License is distributed on an "AS IS" BASIS,  * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.  * See the License for the specific language governing permissions and  * limitations under the License.  */ namespace Google\Ads\GoogleAds\Examples\Remarketing; require __DIR__ . '/../../vendor/autoload.php'; use GetOpt\GetOpt; use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames; use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser; use Google\Ads\GoogleAds\Examples\Utils\Helper; use Google\Ads\GoogleAds\Lib\V22\GoogleAdsClient; use Google\Ads\GoogleAds\Lib\V22\GoogleAdsClientBuilder; use Google\Ads\GoogleAds\Lib\V22\GoogleAdsException; use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder; use Google\Ads\GoogleAds\V22\Enums\ConversionActionCategoryEnum\ConversionActionCategory; use Google\Ads\GoogleAds\V22\Enums\ConversionActionStatusEnum\ConversionActionStatus; use Google\Ads\GoogleAds\V22\Enums\ConversionActionTypeEnum\ConversionActionType; use Google\Ads\GoogleAds\V22\Errors\GoogleAdsError; use Google\Ads\GoogleAds\V22\Resources\ConversionAction; use Google\Ads\GoogleAds\V22\Resources\ConversionAction\ValueSettings; use Google\Ads\GoogleAds\V22\Services\ConversionActionOperation; use Google\Ads\GoogleAds\V22\Services\MutateConversionActionsRequest; use Google\ApiCore\ApiException; /** This example illustrates adding a conversion action. */ class AddConversionAction {  private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';  public static function main()  {  // Either pass the required parameters for this example on the command line, or insert them  // into the constants above.  $options = (new ArgumentParser())->parseCommandArguments([  ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT  ]);  // Generate a refreshable OAuth2 credential for authentication.  $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();  // Construct a Google Ads client configured from a properties file and the  // OAuth2 credentials above.  $googleAdsClient = (new GoogleAdsClientBuilder())  ->fromFile()  ->withOAuth2Credential($oAuth2Credential)  ->build();  try {  self::runExample(  $googleAdsClient,  $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID  );  } catch (GoogleAdsException $googleAdsException) {  printf(  "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",  $googleAdsException->getRequestId(),  PHP_EOL,  PHP_EOL  );  foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {  /** @var GoogleAdsError $error */  printf(  "\t%s: %s%s",  $error->getErrorCode()->getErrorCode(),  $error->getMessage(),  PHP_EOL  );  }  exit(1);  } catch (ApiException $apiException) {  printf(  "ApiException was thrown with message '%s'.%s",  $apiException->getMessage(),  PHP_EOL  );  exit(1);  }  }  /**  * Runs the example.  *  * @param GoogleAdsClient $googleAdsClient the Google Ads API client  * @param int $customerId the customer ID  */  public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)  {  // Creates a conversion action.  $conversionAction = new ConversionAction([  // Note that conversion action names must be unique.  // If a conversion action already exists with the specified conversion_action_name  // the create operation will fail with a ConversionActionError.DUPLICATE_NAME error.  'name' => 'Earth to Mars Cruises Conversion #' . Helper::getPrintableDatetime(),  'category' => ConversionActionCategory::PBDEFAULT,  'type' => ConversionActionType::WEBPAGE,  'status' => ConversionActionStatus::ENABLED,  'view_through_lookback_window_days' => 15,  'value_settings' => new ValueSettings([  'default_value' => 23.41,  'always_use_default_value' => true  ])  ]);  // Creates a conversion action operation.  $conversionActionOperation = new ConversionActionOperation();  $conversionActionOperation->setCreate($conversionAction);  // Issues a mutate request to add the conversion action.  $conversionActionServiceClient = $googleAdsClient->getConversionActionServiceClient();  $response = $conversionActionServiceClient->mutateConversionActions(  MutateConversionActionsRequest::build($customerId, [$conversionActionOperation])  );  printf("Added %d conversion actions:%s", $response->getResults()->count(), PHP_EOL);  foreach ($response->getResults() as $addedConversionAction) {  /** @var ConversionAction $addedConversionAction */  printf(  "New conversion action added with resource name: '%s'%s",  $addedConversionAction->getResourceName(),  PHP_EOL  );  }  } } AddConversionAction::main();   

Python

#!/usr/bin/env python # Copyright 2018 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. """This example illustrates adding a conversion action.""" import argparse import sys import uuid from google.ads.googleads.client import GoogleAdsClient from google.ads.googleads.errors import GoogleAdsException from google.ads.googleads.v22.resources.types.conversion_action import ( ConversionAction, ) from google.ads.googleads.v22.services.services.conversion_action_service import ( ConversionActionServiceClient, ) from google.ads.googleads.v22.services.types.conversion_action_service import ( ConversionActionOperation, MutateConversionActionsResponse, ) def main(client: GoogleAdsClient, customer_id: str) -> None: conversion_action_service: ConversionActionServiceClient = ( client.get_service("ConversionActionService") ) # Create the operation. conversion_action_operation: ConversionActionOperation = client.get_type( "ConversionActionOperation" ) # Create conversion action. conversion_action: ConversionAction = conversion_action_operation.create # Note that conversion action names must be unique. If a conversion action # already exists with the specified conversion_action_name, the create # operation will fail with a ConversionActionError.DUPLICATE_NAME error. conversion_action.name = f"Earth to Mars Cruises Conversion {uuid.uuid4()}" conversion_action.type_ = ( client.enums.ConversionActionTypeEnum.UPLOAD_CLICKS ) conversion_action.category = ( client.enums.ConversionActionCategoryEnum.DEFAULT ) conversion_action.status = client.enums.ConversionActionStatusEnum.ENABLED conversion_action.view_through_lookback_window_days = 15 # Create a value settings object. value_settings: ConversionAction.ValueSettings = ( conversion_action.value_settings ) value_settings.default_value = 15.0 value_settings.always_use_default_value = True # Add the conversion action. conversion_action_response: MutateConversionActionsResponse = ( conversion_action_service.mutate_conversion_actions( customer_id=customer_id, operations=[conversion_action_operation], ) ) print( "Created conversion action " f'"{conversion_action_response.results[0].resource_name}".' ) if __name__ == "__main__": parser: argparse.ArgumentParser = argparse.ArgumentParser( description="Adds a conversion action for specified customer." ) # The following argument(s) should be provided to run the example. parser.add_argument( "-c", "--customer_id", type=str, required=True, help="The Google Ads customer ID.", ) args: argparse.Namespace = parser.parse_args() # GoogleAdsClient will read the google-ads.yaml configuration file in the # home directory if none is specified. googleads_client: GoogleAdsClient = GoogleAdsClient.load_from_storage( version="v22" ) try: main(googleads_client, args.customer_id) except GoogleAdsException as ex: print( f'Request with ID "{ex.request_id}" failed with status ' f'"{ex.error.code().name}" and includes the following errors:' ) for error in ex.failure.errors: print(f'\tError with message "{error.message}".') if error.location: for field_path_element in error.location.field_path_elements: print(f"\t\tOn field: {field_path_element.field_name}") sys.exit(1)  

Ruby

#!/usr/bin/env ruby # Encoding: utf-8 # # Copyright 2018 Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # https://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This code example illustrates adding a conversion action. require 'optparse' require 'google/ads/google_ads' require 'date' require_relative '../shared/error_handler.rb' def add_conversion_action(customer_id)  # GoogleAdsClient will read a config file from  # ENV['HOME']/google_ads_config.rb when called without parameters  client = Google::Ads::GoogleAds::GoogleAdsClient.new  # Add a conversion action.  conversion_action = client.resource.conversion_action do |ca|  ca.name = "Earth to Mars Cruises Conversion #{(Time.new.to_f * 100).to_i}"  ca.type = :UPLOAD_CLICKS  ca.category = :DEFAULT  ca.status = :ENABLED  ca.view_through_lookback_window_days = 15  # Create a value settings object.  ca.value_settings = client.resource.value_settings do |vs|  vs.default_value = 15  vs.always_use_default_value = true  end  end  # Create the operation.  conversion_action_operation = client.operation.create_resource.conversion_action(conversion_action)  # Add the ad group ad.  response = client.service.conversion_action.mutate_conversion_actions(  customer_id: customer_id,  operations: [conversion_action_operation],  )  puts "New conversion action with resource name = #{response.results.first.resource_name}." end if __FILE__ == $0  options = {}  # The following parameter(s) should be provided to run the example. You can  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on  # the command line.  #  # Parameters passed on the command line will override any parameters set in  # code.  #  # Running the example with -h will print the command line usage.  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'  OptionParser.new do |opts|  opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))  opts.separator ''  opts.separator 'Options:'  opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|  options[:customer_id] = v  end  opts.separator ''  opts.separator 'Help:'  opts.on_tail('-h', '--help', 'Show this message') do  puts opts  exit  end  end.parse!  begin  add_conversion_action(options.fetch(:customer_id).tr("-", ""))  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e  GoogleAdsErrorHandler.handle_google_ads_error(e)  raise # Re-raise the error to maintain original script behavior.  end end   

Perl

#!/usr/bin/perl -w # # Copyright 2019, Google LLC # # Licensed under the Apache License, Version 2.0 (the "License"); # you may not use this file except in compliance with the License. # You may obtain a copy of the License at # # http://www.apache.org/licenses/LICENSE-2.0 # # Unless required by applicable law or agreed to in writing, software # distributed under the License is distributed on an "AS IS" BASIS, # WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. # See the License for the specific language governing permissions and # limitations under the License. # # This example illustrates adding a conversion action. use strict; use warnings; use utf8; use FindBin qw($Bin); use lib "$Bin/../../lib"; use Google::Ads::GoogleAds::Client; use Google::Ads::GoogleAds::Utils::GoogleAdsHelper; use Google::Ads::GoogleAds::V22::Resources::ConversionAction; use Google::Ads::GoogleAds::V22::Resources::ValueSettings; use Google::Ads::GoogleAds::V22::Enums::ConversionActionCategoryEnum  qw(DEFAULT); use Google::Ads::GoogleAds::V22::Enums::ConversionActionTypeEnum qw(WEBPAGE); use Google::Ads::GoogleAds::V22::Enums::ConversionActionStatusEnum qw(ENABLED); use  Google::Ads::GoogleAds::V22::Services::ConversionActionService::ConversionActionOperation; use Getopt::Long qw(:config auto_help); use Pod::Usage; use Cwd qw(abs_path); use Data::Uniqid qw(uniqid); # The following parameter(s) should be provided to run the example. You can # either specify these by changing the INSERT_XXX_ID_HERE values below, or on # the command line. # # Parameters passed on the command line will override any parameters set in # code. # # Running the example with -h will print the command line usage. my $customer_id = "INSERT_CUSTOMER_ID_HERE"; sub add_conversion_action {  my ($api_client, $customer_id) = @_;  # Note that conversion action names must be unique.  # If a conversion action already exists with the specified conversion_action_name,  # the create operation fails with error ConversionActionError.DUPLICATE_NAME.  my $conversion_action_name = "Earth to Mars Cruises Conversion #" . uniqid();  # Create a conversion action.  my $conversion_action =  Google::Ads::GoogleAds::V22::Resources::ConversionAction->new({  name => $conversion_action_name,  category => DEFAULT,  type => WEBPAGE,  status => ENABLED,  viewThroughLookbackWindowDays => 15,  valueSettings =>  Google::Ads::GoogleAds::V22::Resources::ValueSettings->new({  defaultValue => 23.41,  alwaysUseDefaultValue => "true"  })});  # Create a conversion action operation.  my $conversion_action_operation =  Google::Ads::GoogleAds::V22::Services::ConversionActionService::ConversionActionOperation  ->new({create => $conversion_action});  # Add the conversion action.  my $conversion_actions_response =  $api_client->ConversionActionService()->mutate({  customerId => $customer_id,  operations => [$conversion_action_operation]});  printf "New conversion action added with resource name: '%s'.\n",  $conversion_actions_response->{results}[0]{resourceName};  return 1; } # Don't run the example if the file is being included. if (abs_path($0) ne abs_path(__FILE__)) {  return 1; } # Get Google Ads Client, credentials will be read from ~/googleads.properties. my $api_client = Google::Ads::GoogleAds::Client->new(); # By default examples are set to die on any server returned fault. $api_client->set_die_on_faults(1); # Parameters passed on the command line will override any parameters set in code. GetOptions("customer_id=s" => \$customer_id); # Print the help message if the parameters are not initialized in the code nor # in the command line. pod2usage(2) if not check_params($customer_id); # Call the example. add_conversion_action($api_client, $customer_id =~ s/-//gr); =pod =head1 NAME add_conversion_action =head1 DESCRIPTION This example illustrates adding a conversion action. =head1 SYNOPSIS add_conversion_action.pl [options]  -help Show the help message.  -customer_id The Google Ads customer ID. =cut