Create a Performance Max Campaign

  • Performance Max campaigns are created with the PERFORMANCE_MAX advertising channel type and initially set to PAUSED.

  • Bidding strategies for Performance Max include MaximizeConversions and MaximizeConversionValue, chosen based on whether conversions are value-tracked.

  • URL expansion is enabled by default, allowing targeting of the entire domain, but can be customized to target specific URLs or exclude others.

  • The Google Ads API provides code examples in various languages (Java, C#, PHP, Python, Ruby) to automate campaign creation and management.

  • Google Ads API offers recommendations to optimize bidding, such as using MAXIMIZE_CONVERSION_VALUE_OPT_IN or MAXIMIZE_CONVERSIONS_OPT_IN with a suggested budget.

With the prerequisite assets and budget, the campaign can now be created.

Performance Max campaigns have an AdvertisingChannelType of PERFORMANCE_MAX. No AdvertisingChannelSubType should be set.

The only supported bidding strategies are:

Portfolio bid strategies created using the BiddingStrategyService are not supported by Performance Max campaigns. Instead of creating multiple campaigns in a portfolio bidding strategy, use fewer campaigns and more asset groups.

Java

/** Creates a MutateOperation that creates a new Performance Max campaign. */ private MutateOperation createPerformanceMaxCampaignOperation(  long customerId, boolean brandGuidelinesEnabled) {  Campaign performanceMaxCampaign =  Campaign.newBuilder()  .setName("Performance Max campaign #" + getPrintableDateTime())  // Sets the campaign status as PAUSED. The campaign is the only entity in  // the mutate request that should have its status set.  .setStatus(CampaignStatus.PAUSED)  // All Performance Max campaigns have an advertising_channel_type of  // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.  .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)  // Bidding strategy must be set directly on the campaign.  // Setting a portfolio bidding strategy by resource name is not supported.  // Max Conversion and Maximize Conversion Value are the only strategies  // supported for Performance Max campaigns.  // An optional ROAS (Return on Advertising Spend) can be set for  // maximize_conversion_value. The ROAS value must be specified as a ratio in  // the API. It is calculated by dividing "total value" by "total spend".  // For more information on Maximize Conversion Value, see the support  // article: http://support.google.com/google-ads/answer/7684216.  // A targetRoas of 3.5 corresponds to a 350% return on ad spend.  .setMaximizeConversionValue(  MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())  // Sets if the campaign is enabled for brand guidelines. For more information on brand  // guidelines, see https://support.google.com/google-ads/answer/14934472.  .setBrandGuidelinesEnabled(brandGuidelinesEnabled)  // Assigns the resource name with a temporary ID.  .setResourceName(  ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))  // Sets the budget using the given budget resource name.  .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))  // Declares whether this campaign serves political ads targeting the EU.  .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)  // Optional fields.  .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))  .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))  // Configures the optional opt-in/out status for asset automation settings.  .addAllAssetAutomationSettings(ImmutableList.of(  AssetAutomationSetting.newBuilder()  .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_EXTRACTION)  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),  AssetAutomationSetting.newBuilder()  .setAssetAutomationType(  AssetAutomationType.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION)  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),  AssetAutomationSetting.newBuilder()  .setAssetAutomationType(AssetAutomationType.TEXT_ASSET_AUTOMATION)  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),  AssetAutomationSetting.newBuilder()  .setAssetAutomationType(AssetAutomationType.GENERATE_ENHANCED_YOUTUBE_VIDEOS)  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build(),  AssetAutomationSetting.newBuilder()  .setAssetAutomationType(AssetAutomationType.GENERATE_IMAGE_ENHANCEMENT)  .setAssetAutomationStatus(AssetAutomationStatus.OPTED_IN).build()))  .build();  return MutateOperation.newBuilder()  .setCampaignOperation(  CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())  .build(); }   

C#

/// Creates a MutateOperation that creates a new Performance Max campaign. /// <param name="campaignResourceName">The campaign resource name.</param> /// <param name="campaignBudgetResourceName">The campaign budget resource name.</param> /// <param name="brandGuidelinesEnabled">Whether or not to enable brand guidelines.</param> /// <returns>A MutateOperations that will create this new campaign.</returns> private MutateOperation CreatePerformanceMaxCampaignOperation(  string campaignResourceName,  string campaignBudgetResourceName,  bool brandGuidelinesEnabled) {  Campaign campaign = new Campaign()  {  Name = "Performance Max campaign #" + ExampleUtilities.GetRandomString(),  // Set the campaign status as PAUSED. The campaign is the only entity in  // the mutate request that should have its status set.  Status = CampaignStatus.Paused,  // All Performance Max campaigns have an AdvertisingChannelType of  // PerformanceMax. The AdvertisingChannelSubType should not be set.  AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,  // Bidding strategy must be set directly on the campaign. Setting a  // portfolio bidding strategy by resource name is not supported. Max  // Conversion and Maximize Conversion Value are the only strategies  // supported for Performance Max campaigns. BiddingStrategyType is  // read-only and cannot be set by the API. An optional ROAS (Return on  // Advertising Spend) can be set to enable the MaximizeConversionValue  // bidding strategy. The ROAS value must be specified as a ratio in the API.  // It is calculated by dividing "total value" by "total spend".  //  // For more information on Maximize Conversion Value, see the support  // article:  // http://support.google.com/google-ads/answer/7684216.  //  // A target_roas of 3.5 corresponds to a 350% return on ad spend.  MaximizeConversionValue = new MaximizeConversionValue()  {  TargetRoas = 3.5  },  // Use the temporary resource name created earlier  ResourceName = campaignResourceName,  // Set the budget using the given budget resource name.  CampaignBudget = campaignBudgetResourceName,  // Set if the campaign is enabled for brand guidelines. For more information  // on brand guidelines, see https://support.google.com/google-ads/answer/14934472.  BrandGuidelinesEnabled = brandGuidelinesEnabled,  // Declare whether or not this campaign contains political ads targeting the EU.  ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,  // Optional fields  StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),  EndDate = DateTime.Now.AddDays(365).ToString("yyyyMMdd")  };  campaign.AssetAutomationSettings.AddRange(new[]{  new Campaign.Types.AssetAutomationSetting  {  AssetAutomationType = AssetAutomationType.GenerateImageExtraction,  AssetAutomationStatus = AssetAutomationStatus.OptedIn  },  new Campaign.Types.AssetAutomationSetting  {  AssetAutomationType = AssetAutomationType.FinalUrlExpansionTextAssetAutomation,  AssetAutomationStatus = AssetAutomationStatus.OptedIn  },  new Campaign.Types.AssetAutomationSetting  {  AssetAutomationType = AssetAutomationType.TextAssetAutomation,  AssetAutomationStatus = AssetAutomationStatus.OptedIn  },  new Campaign.Types.AssetAutomationSetting  {  AssetAutomationType = AssetAutomationType.GenerateEnhancedYoutubeVideos,  AssetAutomationStatus = AssetAutomationStatus.OptedIn  },  new Campaign.Types.AssetAutomationSetting  {  AssetAutomationType = AssetAutomationType.GenerateImageEnhancement,  AssetAutomationStatus = AssetAutomationStatus.OptedIn  },  });  MutateOperation operation = new MutateOperation()  {  CampaignOperation = new CampaignOperation()  {  Create = campaign  }  };  return operation; }   

PHP

private static function createPerformanceMaxCampaignOperation(  int $customerId,  bool $brandGuidelinesEnabled ): MutateOperation {  // Creates a mutate operation that creates a campaign operation.  return new MutateOperation([  'campaign_operation' => new CampaignOperation([  'create' => new Campaign([  'name' => 'Performance Max campaign #' . Helper::getPrintableDatetime(),  // Assigns the resource name with a temporary ID.  'resource_name' => ResourceNames::forCampaign(  $customerId,  self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID  ),  // Sets the budget using the given budget resource name.  'campaign_budget' => ResourceNames::forCampaignBudget(  $customerId,  self::BUDGET_TEMPORARY_ID  ),  // The campaign is the only entity in the mutate request that should have its  // status set.  // Recommendation: Set the campaign to PAUSED when creating it to prevent  // the ads from immediately serving.  'status' => CampaignStatus::PAUSED,  // All Performance Max campaigns have an advertising_channel_type of  // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.  'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,  // Bidding strategy must be set directly on the campaign.  // Setting a portfolio bidding strategy by resource name is not supported.  // Max Conversion and Maximize Conversion Value are the only strategies  // supported for Performance Max campaigns.  // An optional ROAS (Return on Advertising Spend) can be set for  // maximize_conversion_value. The ROAS value must be specified as a ratio in  // the API. It is calculated by dividing "total value" by "total spend".  // For more information on Maximize Conversion Value, see the support  // article: http://support.google.com/google-ads/answer/7684216.  // A target_roas of 3.5 corresponds to a 350% return on ad spend.  'maximize_conversion_value' => new MaximizeConversionValue([  'target_roas' => 3.5  ]),  'asset_automation_settings' => [  new AssetAutomationSetting([  'asset_automation_type' => AssetAutomationType::TEXT_ASSET_AUTOMATION,  'asset_automation_status' => AssetAutomationStatus::OPTED_IN  ]),  new AssetAutomationSetting([  'asset_automation_type' => AssetAutomationType::URL_EXPANSION,  'asset_automation_status' => AssetAutomationStatus::OPTED_IN  ])  ],  // Sets if the campaign is enabled for brand guidelines. For more information  // on brand guidelines, see  // https://support.google.com/google-ads/answer/14934472.  'brand_guidelines_enabled' => $brandGuidelinesEnabled,  // Declare whether or not this campaign serves political ads targeting the EU.  'contains_eu_political_advertising' =>  EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,  // Optional fields.  'start_date' => date('Ymd', strtotime('+1 day')),  'end_date' => date('Ymd', strtotime('+365 days'))  ])  ])  ]); }  

Python

def create_performance_max_campaign_operation( client: GoogleAdsClient, customer_id: str, brand_guidelines_enabled: bool, ) -> MutateOperation:  """Creates a MutateOperation that creates a new Performance Max campaign.  A temporary ID will be assigned to this campaign so that it can  be referenced by other objects being created in the same Mutate request.  Args:  client: an initialized GoogleAdsClient instance.  customer_id: a client customer ID.  brand_guidelines_enabled: a boolean value indicating if the campaign is  enabled for brand guidelines.  Returns:  a MutateOperation that creates a campaign.  """ mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign: Campaign = mutate_operation.campaign_operation.create campaign.name = f"Performance Max campaign #{uuid4()}" # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. campaign.status = client.enums.CampaignStatusEnum.PAUSED # All Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX ) # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: http://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. campaign.bidding_strategy_type = ( client.enums.BiddingStrategyTypeEnum.MAXIMIZE_CONVERSION_VALUE ) campaign.maximize_conversion_value.target_roas = 3.5 # Set if the campaign is enabled for brand guidelines. For more information # on brand guidelines, see https://support.google.com/google-ads/answer/14934472. campaign.brand_guidelines_enabled = brand_guidelines_enabled # Assign the resource name with a temporary ID. campaign_service: CampaignServiceClient = client.get_service( "CampaignService" ) campaign.resource_name = campaign_service.campaign_path( customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) # Set the budget using the given budget resource name. campaign.campaign_budget = campaign_service.campaign_budget_path( customer_id, _BUDGET_TEMPORARY_ID ) # Declare whether or not this campaign serves political ads targeting the # EU. Valid values are: # CONTAINS_EU_POLITICAL_ADVERTISING # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING campaign.contains_eu_political_advertising = ( client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ) # Optional fields campaign.start_date = (datetime.now() + timedelta(1)).strftime("%Y%m%d") campaign.end_date = (datetime.now() + timedelta(365)).strftime("%Y%m%d") # Configures the optional opt-in/out status for asset automation settings. for asset_automation_type_enum in [ client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_EXTRACTION, client.enums.AssetAutomationTypeEnum.FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION, client.enums.AssetAutomationTypeEnum.TEXT_ASSET_AUTOMATION, client.enums.AssetAutomationTypeEnum.GENERATE_ENHANCED_YOUTUBE_VIDEOS, client.enums.AssetAutomationTypeEnum.GENERATE_IMAGE_ENHANCEMENT ]: asset_automattion_setting: Campaign.AssetAutomationSetting = client.get_type("Campaign").AssetAutomationSetting() asset_automattion_setting.asset_automation_type = asset_automation_type_enum asset_automattion_setting.asset_automation_status = client.enums.AssetAutomationStatusEnum.OPTED_IN campaign.asset_automation_settings.append(asset_automattion_setting) return mutate_operation 

Ruby

# Creates a MutateOperation that creates a new Performance Max campaign. # # A temporary ID will be assigned to this campaign so that it can # be referenced by other objects being created in the same Mutate request. def create_performance_max_campaign_operation(  client,  customer_id,  brand_guidelines_enabled)  client.operation.mutate do |m|  m.campaign_operation = client.operation.create_resource.campaign do |c|  c.name = "Performance Max campaign #{SecureRandom.uuid}"  # Set the campaign status as PAUSED. The campaign is the only entity in  # the mutate request that should have its status set.  c.status = :PAUSED  # All Performance Max campaigns have an advertising_channel_type of  # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.  c.advertising_channel_type = :PERFORMANCE_MAX  # Bidding strategy must be set directly on the campaign.  # Setting a portfolio bidding strategy by resource name is not supported.  # Max Conversion and Maximize Conversion Value are the only strategies  # supported for Performance Max campaigns.  # An optional ROAS (Return on Advertising Spend) can be set for  # maximize_conversion_value. The ROAS value must be specified as a ratio in  # the API. It is calculated by dividing "total value" by "total spend".  # For more information on Maximize Conversion Value, see the support  # article: http://support.google.com/google-ads/answer/7684216.  # A target_roas of 3.5 corresponds to a 350% return on ad spend.  c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE  c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv|  mcv.target_roas = 3.5  end  # Configures the optional opt-in/out status for asset automation settings.  c.asset_automation_settings << client.resource.asset_automation_setting do |aas|  aas.asset_automation_type = :GENERATE_IMAGE_EXTRACTION  aas.asset_automation_status = :OPTED_IN  end  c.asset_automation_settings << client.resource.asset_automation_setting do |aas|  aas.asset_automation_type = :FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION  aas.asset_automation_status = :OPTED_IN  end  c.asset_automation_settings << client.resource.asset_automation_setting do |aas|  aas.asset_automation_type = :TEXT_ASSET_AUTOMATION  aas.asset_automation_status = :OPTED_IN  end  c.asset_automation_settings << client.resource.asset_automation_setting do |aas|  aas.asset_automation_type = :GENERATE_ENHANCED_YOUTUBE_VIDEOS  aas.asset_automation_status = :OPTED_IN  end  c.asset_automation_settings << client.resource.asset_automation_setting do |aas|  aas.asset_automation_type = :GENERATE_IMAGE_ENHANCEMENT  aas.asset_automation_status = :OPTED_IN  end  # Set if the campaign is enabled for brand guidelines. For more  # information on brand guidelines, see  # https://support.google.com/google-ads/answer/14934472.  c.brand_guidelines_enabled = brand_guidelines_enabled  # Assign the resource name with a temporary ID.  c.resource_name = client.path.campaign(customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)  # Set the budget using the given budget resource name.  c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)  # Declare whether or not this campaign serves political ads targeting the EU.  # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and  # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.  c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING  # Optional fields  c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')  c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')  end  end end  

Perl

sub create_performance_max_campaign_operation {  my ($customer_id, $brand_guidelines_enabled) = @_;  # Configures the optional opt-in/out status for asset automation settings.  # When we create the campaign object, we set campaign->{assetAutomationSettings}  # equal to $asset_automation_settings.  my $asset_automation_settings = [];  my $asset_automation_types = [  GENERATE_IMAGE_EXTRACTION, FINAL_URL_EXPANSION_TEXT_ASSET_AUTOMATION,  TEXT_ASSET_AUTOMATION, GENERATE_ENHANCED_YOUTUBE_VIDEOS,  GENERATE_IMAGE_ENHANCEMENT  ];  foreach my $asset_automation_type (@$asset_automation_types) {  push @$asset_automation_settings,  Google::Ads::GoogleAds::V22::Resources::AssetAutomationSetting->new({  assetAutomationStatus => OPTED_IN,  assetAutomationType => $asset_automation_type  });  }  # Create a mutate operation that creates a campaign operation.  return  Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation->  new({  campaignOperation =>  Google::Ads::GoogleAds::V22::Services::CampaignService::CampaignOperation  ->new({  create => Google::Ads::GoogleAds::V22::Resources::Campaign->new({  # Assign the resource name with a temporary ID.  resourceName =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign(  $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID  ),  name => "Performance Max campaign #" . uniqid(),  # Set the budget using the given budget resource name.  campaignBudget =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign_budget(  $customer_id, BUDGET_TEMPORARY_ID  ),  # Set the campaign status as PAUSED. The campaign is the only entity in  # the mutate request that should have its status set.  status =>  Google::Ads::GoogleAds::V22::Enums::CampaignStatusEnum::PAUSED,  # All Performance Max campaigns have an advertisingChannelType of  # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.  advertisingChannelType => PERFORMANCE_MAX,  # Bidding strategy must be set directly on the campaign.  # Setting a portfolio bidding strategy by resource name is not supported.  # Max Conversion and Maximize Conversion Value are the only strategies  # supported for Performance Max campaigns.  # An optional ROAS (Return on Advertising Spend) can be set for  # maximizeConversionValue. The ROAS value must be specified as a ratio in  # the API. It is calculated by dividing "total value" by "total spend".  # For more information on Maximize Conversion Value, see the support  # article: http://support.google.com/google-ads/answer/7684216.  # A targetRoas of 3.5 corresponds to a 350% return on ad spend.  maximizeConversionValue =>  Google::Ads::GoogleAds::V22::Common::MaximizeConversionValue->  new({  targetRoas => 3.5  }  ),  # Set if the campaign is enabled for brand guidelines. For more information  # on brand guidelines, see https://support.google.com/google-ads/answer/14934472.  brandGuidelinesEnabled => $brand_guidelines_enabled,  # Configures the optional opt-in/out status for asset automation settings.  assetAutomationSettings => $asset_automation_settings,  # Optional fields.  startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),  endDate =>  strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 365)),  # Declare whether or not this campaign serves political ads targeting the EU.  # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and  # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.  containsEuPoliticalAdvertising =>  DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING  })})}); }  

Bidding recommendations

The Google Ads API offers two recommendation types to help you optimize your Performance Max campaign bidding:

For more information about using recommendations, visit the Optimization score and recommendations guide.

Brand guidelines

Brand guidelines control how your brand is represented in your Performance Max campaign automated assets or formats. From Google Ads API v21, Performance Max campaigns automatically enable brand guidelines on all new Performance Max for online sales or lead generation (standard) and Performance Max for online sales with a product feed (retail) campaigns. If you don't want to enable brand guidelines on your new campaigns, set Campaign.brand_guidelines_enabled to false when creating your new Performance Max campaign.

Performance Max campaigns with brand guidelines enabled use campaign-level assets for brand asset field types( BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO). You must link brand assets to the campaign using CampaignAsset and the campaign must have:

  • Exactly one BUSINESS_NAME asset
  • At least one LOGO asset and up to four optional additional logo assets of the type LOGO or LANDSCAPE_LOGO

Optional color and font guidelines for the campaign can be set using the Campaign.brand_guidelines field:

The following example shows how to create the BUSINESS_NAME and LOGO assets and attach them to the campaign if brand guidelines are enabled or to the AssetGroup if brand guidelines are disabled. See the asset group setup guide for more information about asset groups.

Java

/** Creates a list of MutateOperations that create linked brand assets. */ List<MutateOperation> createAndLinkBrandAssets(  long customerId,  boolean brandGuidelinesEnabled,  String businessName,  String logoUrl,  String logoName)  throws IOException {  List<MutateOperation> mutateOperations = new ArrayList<>();  // Creates the brand name text asset.  String businessNameAssetResourceName = ResourceNames.asset(customerId, getNextTemporaryId());  Asset businessNameAsset =  Asset.newBuilder()  .setResourceName(businessNameAssetResourceName)  .setTextAsset(TextAsset.newBuilder().setText(businessName).build())  .build();  AssetOperation businessNameAssetOperation =  AssetOperation.newBuilder().setCreate(businessNameAsset).build();  mutateOperations.add(  MutateOperation.newBuilder().setAssetOperation(businessNameAssetOperation).build());  // Creates the logo image asset.  String logoAssetResourceName = ResourceNames.asset(customerId, getNextTemporaryId());  // Creates a media file.  byte[] logoBytes = ByteStreams.toByteArray(new URL(logoUrl).openStream());  Asset logoAsset =  Asset.newBuilder()  .setResourceName(logoAssetResourceName)  .setImageAsset(ImageAsset.newBuilder().setData(ByteString.copyFrom(logoBytes)).build())  // Provides a unique friendly name to identify your asset. When there is an existing  // image asset with the same content but a different name, the new name will be dropped  // silently.  .setName(logoName)  .build();  AssetOperation logoImageAssetOperation =  AssetOperation.newBuilder().setCreate(logoAsset).build();  mutateOperations.add(  MutateOperation.newBuilder().setAssetOperation(logoImageAssetOperation).build());  if (brandGuidelinesEnabled) {  // Creates CampaignAsset resources to link the Asset resources to the Campaign.  mutateOperations.add(  createCampaignAssetMutateOperation(  customerId, AssetFieldType.BUSINESS_NAME, businessNameAssetResourceName));  mutateOperations.add(  createCampaignAssetMutateOperation(  customerId, AssetFieldType.LOGO, logoAssetResourceName));  } else {  // Creates an AssetGroupAsset to link the Asset to the AssetGroup.  mutateOperations.add(  createAssetGroupAssetMutateOperation(  AssetFieldType.BUSINESS_NAME,  businessNameAssetResourceName,  ResourceNames.assetGroup(customerId, ASSET_GROUP_TEMPORARY_ID)));  mutateOperations.add(  createAssetGroupAssetMutateOperation(  AssetFieldType.LOGO,  logoAssetResourceName,  ResourceNames.assetGroup(customerId, ASSET_GROUP_TEMPORARY_ID)));  }  return mutateOperations; } /** Creates a MutateOperation to add an AssetGroupAsset. */ MutateOperation createAssetGroupAssetMutateOperation(  AssetFieldType fieldType, String assetResourceName, String assetGroupResourceName) {  AssetGroupAsset assetGroupAsset =  AssetGroupAsset.newBuilder()  .setFieldType(fieldType)  .setAssetGroup(assetGroupResourceName)  .setAsset(assetResourceName)  .build();  AssetGroupAssetOperation assetGroupAssetOperation =  AssetGroupAssetOperation.newBuilder().setCreate(assetGroupAsset).build();  return MutateOperation.newBuilder()  .setAssetGroupAssetOperation(assetGroupAssetOperation)  .build(); } /** Creates a MutateOperation to add a CampaignAsset. */ MutateOperation createCampaignAssetMutateOperation(  long customerId, AssetFieldType fieldType, String assetResourceName) {  CampaignAsset campaignAsset =  CampaignAsset.newBuilder()  .setFieldType(fieldType)  .setCampaign(ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))  .setAsset(assetResourceName)  .build();  CampaignAssetOperation campaignAssetOperation =  CampaignAssetOperation.newBuilder().setCreate(campaignAsset).build();  return MutateOperation.newBuilder().setCampaignAssetOperation(campaignAssetOperation).build(); }  

C#

private List<MutateOperation> CreateAndLinkBrandAssets(  string assetGroupResourceName,  string campaignResourceName,  AssetTemporaryResourceNameGenerator assetResourceNameGenerator,  string businessName,  string logoUrl,  string logoName,  GoogleAdsConfig config,  bool brandGuidelinesEnabled) {  List<MutateOperation> operations = new List<MutateOperation>();  string logoAssetResourceName = assetResourceNameGenerator.Next();  string businessNameAssetResourceName = assetResourceNameGenerator.Next();  // Create the Image Asset.  operations.Add(  new MutateOperation()  {  AssetOperation = new AssetOperation()  {  Create = new Asset()  {  ResourceName = logoAssetResourceName,  ImageAsset = new ImageAsset()  {  Data =  ByteString.CopyFrom(  MediaUtilities.GetAssetDataFromUrl(logoUrl, config)  )  },  // Provide a unique friendly name to identify your asset.  // When there is an existing image asset with the same content but a  // different name, the new name will be dropped silently.  Name = logoName  }  }  }  );  // Create the business name asset.  operations.Add(  new MutateOperation()  {  AssetOperation = new AssetOperation()  {  Create = new Asset()  {  ResourceName = businessNameAssetResourceName,  TextAsset = new TextAsset()  {  Text = businessName,  }  }  }  }  );  if (brandGuidelinesEnabled)  {  // Create CampaignAssets to link the Assets to the Campaign.  operations.Add(  new MutateOperation()  {  CampaignAssetOperation = new CampaignAssetOperation()  {  Create = new CampaignAsset()  {  FieldType = AssetFieldType.Logo,  Campaign = campaignResourceName,  Asset = logoAssetResourceName  }  }  }  );  operations.Add(  new MutateOperation()  {  CampaignAssetOperation = new CampaignAssetOperation()  {  Create = new CampaignAsset()  {  FieldType = AssetFieldType.BusinessName,  Campaign = campaignResourceName,  Asset = businessNameAssetResourceName  }  }  }  );  } else {  // Create AssetGroupAssets to link the Assets to the AssetGroup.  operations.Add(  new MutateOperation()  {  AssetGroupAssetOperation = new AssetGroupAssetOperation()  {  Create = new AssetGroupAsset()  {  FieldType = AssetFieldType.Logo,  AssetGroup = assetGroupResourceName,  Asset = logoAssetResourceName  }  }  }  );  operations.Add(  new MutateOperation()  {  AssetGroupAssetOperation = new AssetGroupAssetOperation()  {  Create = new AssetGroupAsset()  {  FieldType = AssetFieldType.BusinessName,  AssetGroup = assetGroupResourceName,  Asset = businessNameAssetResourceName  }  }  }  );  }  return operations; }  

PHP

This example is not yet available in PHP; you can take a look at the other languages. 

Python

def create_and_link_brand_assets( client: GoogleAdsClient, customer_id: str, brand_guidelines_enabled: bool, business_name: str, logo_url: str, logo_name: str, ) -> List[MutateOperation]:  """Creates a list of MutateOperations that create linked brand assets.  Args:  client: an initialized GoogleAdsClient instance.  customer_id: a client customer ID.  brand_guidelines_enabled: a boolean value indicating if the campaign is  enabled for brand guidelines.  business_name: the business name text to be put into an asset.  logo_url: the url of the logo to be retrieved and put into an asset.  logo_name: the asset name of the logo.  Returns:  MutateOperations that create linked brand assets.  """ global next_temp_id operations: List[MutateOperation] = [] asset_service: AssetServiceClient = client.get_service("AssetService") # Create the Text Asset. text_asset_temp_id = next_temp_id next_temp_id -= 1 text_mutate_operation = client.get_type("MutateOperation") text_asset: Asset = text_mutate_operation.asset_operation.create text_asset.resource_name = asset_service.asset_path( customer_id, text_asset_temp_id ) text_asset.text_asset.text = business_name operations.append(text_mutate_operation) # Create the Image Asset. image_asset_temp_id = next_temp_id next_temp_id -= 1 image_mutate_operation = client.get_type("MutateOperation") image_asset: Asset = image_mutate_operation.asset_operation.create image_asset.resource_name = asset_service.asset_path( customer_id, image_asset_temp_id ) # Provide a unique friendly name to identify your asset. # When there is an existing image asset with the same content but a different # name, the new name will be dropped silently. image_asset.name = logo_name image_asset.type_ = client.enums.AssetTypeEnum.IMAGE image_asset.image_asset.data = get_image_bytes_from_url(logo_url) operations.append(image_mutate_operation) if brand_guidelines_enabled: # Create CampaignAsset resources to link the Asset resources to the Campaign. campaign_service: CampaignServiceClient = client.get_service( "CampaignService" ) business_name_mutate_operation: MutateOperation = client.get_type( "MutateOperation" ) business_name_campaign_asset: CampaignAsset = ( business_name_mutate_operation.campaign_asset_operation.create ) business_name_campaign_asset.field_type = ( client.enums.AssetFieldTypeEnum.BUSINESS_NAME ) business_name_campaign_asset.campaign = campaign_service.campaign_path( customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) business_name_campaign_asset.asset = asset_service.asset_path( customer_id, text_asset_temp_id ) operations.append(business_name_mutate_operation) logo_mutate_operation: MutateOperation = client.get_type( "MutateOperation" ) logo_campaign_asset: CampaignAsset = ( logo_mutate_operation.campaign_asset_operation.create ) logo_campaign_asset.field_type = client.enums.AssetFieldTypeEnum.LOGO logo_campaign_asset.campaign = campaign_service.campaign_path( customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) logo_campaign_asset.asset = asset_service.asset_path( customer_id, image_asset_temp_id ) operations.append(logo_mutate_operation) else: # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup. asset_group_service: AssetGroupServiceClient = client.get_service( "AssetGroupService" ) business_name_mutate_operation: MutateOperation = client.get_type( "MutateOperation" ) business_name_asset_group_asset: AssetGroupAsset = ( business_name_mutate_operation.asset_group_asset_operation.create ) business_name_asset_group_asset.field_type = ( client.enums.AssetFieldTypeEnum.BUSINESS_NAME ) business_name_asset_group_asset.asset_group = ( asset_group_service.asset_group_path( customer_id, _ASSET_GROUP_TEMPORARY_ID, ) ) business_name_asset_group_asset.asset = asset_service.asset_path( customer_id, text_asset_temp_id ) operations.append(business_name_mutate_operation) logo_mutate_operation: MutateOperation = client.get_type( "MutateOperation" ) logo_asset_group_asset: AssetGroupAsset = ( logo_mutate_operation.asset_group_asset_operation.create ) logo_asset_group_asset.field_type = client.enums.AssetFieldTypeEnum.LOGO logo_asset_group_asset.asset_group = ( asset_group_service.asset_group_path( customer_id, _ASSET_GROUP_TEMPORARY_ID, ) ) logo_asset_group_asset.asset = asset_service.asset_path( customer_id, image_asset_temp_id ) operations.append(logo_mutate_operation) return operations 

Ruby

# Creates a list of MutateOperations that create linked brand assets. def create_and_link_brand_assets(  client,  customer_id,  brand_guidelines_enabled,  business_name,  logo_url,  logo_name)  operations = []  # Create the Text Asset.  text_asset_temp_id = next_temp_id  operations << client.operation.mutate do |m|  m.asset_operation = client.operation.create_resource.asset do |a|  a.resource_name = client.path.asset(customer_id, text_asset_temp_id)  a.text_asset = client.resource.text_asset do |text_asset|  text_asset.text = business_name  end  end  end  # Create the Image Asset.  image_asset_temp_id = next_temp_id  operations << client.operation.mutate do |m|  m.asset_operation = client.operation.create_resource.asset do |a|  a.resource_name = client.path.asset(customer_id, image_asset_temp_id)  # Provide a unique friendly name to identify your asset.  # When there is an existing image asset with the same content but a different  # name, the new name will be dropped silently.  a.name = logo_name  a.type = :IMAGE  a.image_asset = client.resource.image_asset do |image_asset|  image_asset.data = get_image_bytes(logo_url)  end  end  end  if brand_guidelines_enabled  # Create CampaignAsset resources to link the Asset resources to the Campaign.  operations << client.operation.mutate do |m|  m.campaign_asset_operation = client.operation.create_resource.  campaign_asset do |ca|  ca.field_type = :BUSINESS_NAME  ca.campaign = client.path.campaign(  customer_id,  PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,  )  ca.asset = client.path.asset(customer_id, text_asset_temp_id)  end  end  operations << client.operation.mutate do |m|  m.campaign_asset_operation = client.operation.create_resource.  campaign_asset do |ca|  ca.field_type = :LOGO  ca.campaign = client.path.campaign(  customer_id,  PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,  )  ca.asset = client.path.asset(customer_id, image_asset_temp_id)  end  end  else  # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup.  operations << client.operation.mutate do |m|  m.asset_group_asset_operation = client.operation.create_resource.  asset_group_asset do |aga|  aga.field_type = :BUSINESS_NAME  aga.asset_group = client.path.asset_group(  customer_id,  ASSET_GROUP_TEMPORARY_ID,  )  aga.asset = client.path.asset(customer_id, text_asset_temp_id)  end  end  operations << client.operation.mutate do |m|  m.asset_group_asset_operation = client.operation.create_resource.  asset_group_asset do |aga|  aga.field_type = :LOGO  aga.asset_group = client.path.asset_group(  customer_id,  ASSET_GROUP_TEMPORARY_ID,  )  aga.asset = client.path.asset(customer_id, image_asset_temp_id)  end  end  end  operations end  

Perl

# Creates a list of MutateOperations that create linked brand assets. sub create_and_link_brand_assets {  my ($customer_id, $brand_guidelines_enabled, $business_name, $logo_url,  $logo_name)  = @_;  my $operations = [];  # Create the text asset.  my $text_asset_temp_id = $next_temp_id--;  push @$operations,  Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation->  new({  assetOperation =>  Google::Ads::GoogleAds::V22::Services::AssetService::AssetOperation->  new({  create => Google::Ads::GoogleAds::V22::Resources::Asset->new({  resourceName =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(  $customer_id, $text_asset_temp_id  ),  textAsset => Google::Ads::GoogleAds::V22::Common::TextAsset->new({  text => $business_name  })})})});  # Create the image asset.  my $image_asset_temp_id = $next_temp_id--;  push @$operations,  Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation->  new({  assetOperation =>  Google::Ads::GoogleAds::V22::Services::AssetService::AssetOperation->  new({  create => Google::Ads::GoogleAds::V22::Resources::Asset->new({  resourceName =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(  $customer_id, $image_asset_temp_id  ),  # Provide a unique friendly name to identify your asset.  # When there is an existing image asset with the same content but a different  # name, the new name will be dropped silently.  name => $logo_name,  imageAsset =>  Google::Ads::GoogleAds::V22::Common::ImageAsset->new({  data => get_base64_data_from_url($logo_url)})})})});  if ($brand_guidelines_enabled) {  # Create CampaignAsset resources to link the Asset resources to the Campaign.  push @$operations,  Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation  ->new({  campaignAssetOperation =>  Google::Ads::GoogleAds::V22::Services::CampaignAssetService::CampaignAssetOperation  ->new({  create =>  Google::Ads::GoogleAds::V22::Resources::CampaignAsset->new({  fieldType => BUSINESS_NAME,  campaign =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign(  $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID  ),  asset =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(  $customer_id, $text_asset_temp_id  )})})});  push @$operations,  Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation  ->new({  campaignAssetOperation =>  Google::Ads::GoogleAds::V22::Services::CampaignAssetService::CampaignAssetOperation  ->new({  create =>  Google::Ads::GoogleAds::V22::Resources::CampaignAsset->new({  fieldType => LOGO,  campaign =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::campaign(  $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID  ),  asset =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(  $customer_id, $image_asset_temp_id  )})})});  } else {  # Create AssetGroupAsset resources to link the Asset resources to the AssetGroup.  push @$operations,  Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation  ->new({  assetGroupAssetOperation =>  Google::Ads::GoogleAds::V22::Services::AssetGroupAssetService::AssetGroupAssetOperation  ->new({  create =>  Google::Ads::GoogleAds::V22::Resources::AssetGroupAsset->new({  asset =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(  $customer_id, $text_asset_temp_id  ),  assetGroup =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset_group(  $customer_id, ASSET_GROUP_TEMPORARY_ID  ),  fieldType => BUSINESS_NAME  })})});  push @$operations,  Google::Ads::GoogleAds::V22::Services::GoogleAdsService::MutateOperation  ->new({  assetGroupAssetOperation =>  Google::Ads::GoogleAds::V22::Services::AssetGroupAssetService::AssetGroupAssetOperation  ->new({  create =>  Google::Ads::GoogleAds::V22::Resources::AssetGroupAsset->new({  asset =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset(  $customer_id, $image_asset_temp_id  ),  assetGroup =>  Google::Ads::GoogleAds::V22::Utils::ResourceNames::asset_group(  $customer_id, ASSET_GROUP_TEMPORARY_ID  ),  fieldType => LOGO  })})});  }  return $operations; }  

Automatic Migration

Starting on June 1, 2025, we will begin to automatically enable brand guidelines for Performance Max campaigns that use the same brand assets (BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO) across all asset groups. All campaigns that can be automatically migrated will be migrated by October 30, 2025.

  • Automatic migration will only occur for campaigns that use a consistent business name and logo in every asset group. If your campaign has variations in these assets, it won't be migrated automatically.
  • All eligible Performance Max campaigns under a customer ID will be migrated simultaneously.
  • After migration, each migrated campaign will have its own set of brand assets stored at the campaign level using CampaignAsset.

You can tell if a campaign has been migrated by checking its Campaign.brand_guidelines_enabled field.

Manual Migration

Campaigns not eligible for automatic migration require manual migration to enable brand guidelines.

Campaign.brand_guidelines_enabled indicates if an existing campaign is enabled for brand guidelines. To manually enable brand guidelines for an existing campaign, use CampaignService.EnablePMaxBrandGuidelines instead of updating the brand_guidelines_enabled field directly, as the field is immutable. Set auto_populate_brand_assets to true to automatically populate the campaign with top-performing brand assets. Otherwise, you must manually provide the assets in the operation with brand_assets. Disabling brand guidelines for a campaign is not supported.