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outlined_flag Display & Video 360 API v3 has sunset and users should use v4 instead.
Frequency Cap settings control how often a user sees the same ad within a time period.
The JSON representation includes fields such as unlimited, timeUnit, timeUnitCount, maxImpressions, and maxViews.
The unlimited field is a boolean that, when true, makes other frequency cap fields inapplicable.
The timeUnit, timeUnitCount, maxImpressions, and maxViews fields are used to define specific frequency limits when unlimited is false.
Display & Video 360 API v3 has sunset. Use v4 instead. Settings that control the number of times a user may be shown with the same ad during a given time period.
JSON representation
{ "unlimited" : boolean , "timeUnit" : enum (TimeUnit , "timeUnitCount" : integer , "maxImpressions" : integer , "maxViews" : integer }
Fields unlimited boolean
Whether unlimited frequency capping is applied. When this field is set to true, the remaining frequency cap fields are not applicable.
timeUnit enum (TimeUnit
The time unit in which the frequency cap will be applied.
Required when unlimited false.
timeUnitCount integer
The number of timeUnit
Required when unlimited false. The following restrictions apply based on the value of timeUnit
TIME_UNIT_MONTHS - must be 1TIME_UNIT_WEEKS - must be between 1 and 4TIME_UNIT_DAYS - must be between 1 and 6TIME_UNIT_HOURS - must be between 1 and 23TIME_UNIT_MINUTES - must be between 1 and 59 maxImpressions integer
The maximum number of times a user may be shown the same ad during this period. Must be greater than 0.
Required when unlimited false and maxViews
maxViews integer
Optional. The maximum number of times a user may click-through or fully view an ad during this period until it is no longer served to them. Must be greater than 0.
Only applicable to YouTube and Partners resources.
Required when unlimited false and maxImpressions
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Last updated 2025-10-08 UTC.
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