App Store Connect Help
App Store Connect Reference Reporting Win-back eligibility report
Win-back eligibility report
The Win-back eligibility report includes the total aggregated count of subscriptions in a churned state as of the reporting date. The data in the report can be used to estimate the number of users eligible for a win-back offer.
| Report Field | Data Type | Notes |
|---|---|---|
| App Name | String | Title of your subscription’s parent app. |
| App Apple ID | BigInt | Apple ID of your subscription’s parent app. |
| Subscription Name | String | Title of your subscription. |
| Subscription Apple ID | BigInt | Apple ID of your subscription. |
| Subscription Group ID | BigInt | Your subscription’s Group ID (formerly Family ID). |
| Standard Subscription Duration | Int | Duration of the standard subscription: 7 Days, 1 Month, 2 Months, 3 Months, 6 Months, or 1 Year. |
| Paid Subscription Tenure | Int | Number of months of paid service accumulated prior to cancelation, rounded down to the nearest month. |
| Time Since Last Subscribed | Int | Number of months since the susbcription churned, rounded down to the nearest month. |
| Has Previously Redeemed Win-Back Offer | String | Indicates if the user has perviously redeemed a win-back offer. Values in this field appear as Yes or <blank>. |
| Time Since Last Win-Back Offer | Int | Number of months since the last win-back offer, rounded down to the nearest month. |
| Territory | String | Two-character ISO country code indicating the App Store country or region for the purchase. |
| Churned Subscription Count | Int | Number of subscriptions in the churned state. Individual rows will appear only if there are 5 or more churned subscriptions. |