中国内衣品牌爱慕欧美独立站转化率增长57%的出海秘籍
跨境电商资金需求与营销策略 | Cross-border E-commerce Capital Needs and Marketing Strategies
普华永道中国咨询合伙人指出，中国服装产业拥有从原材料到终端销售的完整产业链。通过数字化升级，中国企业正将国际竞争优势从价格导向转向品牌溢价。
PwC China consulting partner noted that China's apparel industry has a complete supply chain from raw materials to retail. Through digital transformation, Chinese companies are shifting their international competitive advantage from price orientation to brand premium.
一、科技驱动行业创新 | Part 1: Technology-Driven Innovation
爱慕自1991年研发记忆合金文胸底托起家，建立了人体体型数据库和智能制造体系。2008年开始海外扩张，首先进入东南亚市场。
Aimer started with memory alloy bra underwire R&D in 1991, establishing body measurement databases and smart manufacturing. Its overseas expansion began in 2008 with Southeast Asian markets.
二、DTC模式征服欧美 | Part 2: DTC Model Wins Western Markets
针对欧美市场版型不适配的痛点，爱慕2012年建立北美独立站。2023年升级Shopify Plus后，实现访问量增长105%，转化率提升57%。
Addressing sizing mismatch in Western markets, Aimer launched its North American DTC site in 2012. After upgrading to Shopify Plus in 2023, it achieved 105% traffic growth and 57% conversion rate increase.
三、本地化运营升级 | Part 3: Localization Strategy Upgrade
通过Shopify Markets Pro快速部署53个国家站点，优化多语言/货币展示和自动计税功能，显著提升用户体验。
Using Shopify Markets Pro to quickly deploy 53 country sites, optimizing multilingual/multi-currency display and automatic tax calculation significantly improved user experience.
四、数据驱动营销 | Part 4: Data-Driven Marketing
新数据看板实现全链路可视化分析，无缝对接Google/Facebook等平台，精准投放降低30%广告成本。
The new dashboard enables full-funnel visualization and integrates with Google/Facebook, achieving 30% lower ad costs through precise targeting.
五、未来出海展望 | Part 5: Future Globalization Outlook
爱慕计划实现全球线上线下渠道融合，其成功经验为中国品牌出海提供了数字化转型+本土化运营的典范。
Aimer plans global O2O integration, setting an example of digital transformation + localization for Chinese brands going global.
专家建议：品牌出海需选择专业建站服务商，TMO作为Shopify官方合作伙伴，可提供从建站到运营的全链路解决方案。
Expert Advice: Brand globalization requires professional website services. As Shopify's official partner, TMO provides end-to-end solutions from setup to operation.
