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Google推广助力歌莉娅全球化布局：中国服装品牌如何通过数字营销加速国际化

中国服装品牌国际化进程再提速 | Chinese fashion brands accelerate global expansion with digital marketing

2024年国庆黄金周期间，广东知名服装品牌歌莉娅通过Google推广等数字营销渠道，在国内外市场同步发力，共开设9家新店。其中在新加坡星耀樟宜JEWEL和乌节路商圈连续落地的三家地标性店铺，展现了品牌通过Google Ads精准投放获得的显著成效。

During the 2024 National Day holiday, Guangdong-based fashion brand Gloria leveraged Google Ads campaigns to make significant strides in both domestic and international markets, opening a total of 9 new stores. The three landmark stores at Singapore's Jewel Changi Airport and Orchard Road shopping district demonstrate the remarkable results achieved through targeted Google advertising.

Google推广助力全球化布局 | Google Ads powering global expansion

目前，歌莉娅已通过Google搜索广告和YouTube视频广告等渠道，成功触达来自近60个国家的线上消费者，并在188个国家和地区积累了品牌粉丝。除新加坡外，品牌还在澳大利亚、西班牙等地的核心商业区建立了多家海外旗舰店，这些成果都得益于其完善的Google海外推广策略。

Currently, Gloria has successfully reached online customers from nearly 60 countries through Google Search Ads and YouTube video ads, accumulating brand followers in 188 countries and regions. Besides Singapore, the brand has also established multiple overseas flagship stores in prime commercial areas of Australia, Spain and other countries, all benefiting from its sophisticated international Google advertising strategy.

数字营销破解出海难题 | Digital marketing solutions for overseas expansion

针对品牌全球化过程中的挑战，歌莉娅通过Google Analytics数据分析和Google Ads定位技术，实现了对新市场需求的精准把握。品牌在不同国家建立本地化运营团队，结合Google推广数据优化产品线，并将线下旗舰店与全球独立站的营销策略打通，形成了完整的数字化出海解决方案。

To address globalization challenges, Gloria utilizes Google Analytics and Google Ads targeting technologies to accurately understand new market demands. The brand establishes localized operations in different countries, optimizes product lines based on Google Ads performance data, and integrates flagship store strategies with global e-commerce marketing, creating a comprehensive digital solution for international expansion.

专家观点：数字营销专家指出，歌莉娅的成功案例证明，中国品牌出海需要充分利用Google推广等国际数字营销平台，通过数据驱动的精准投放和本地化内容策略，才能在国际市场获得持续增长。

Expert Insight: Digital marketing experts note that Gloria's success demonstrates how Chinese brands going global need to fully leverage international platforms like Google Ads, adopting data-driven targeting and localized content strategies to achieve sustainable growth in international markets.

南方+记者 黄晓韵 | Reporter: Huang Xiaoyun
来源：南方报业传媒集团南方+客户端 | Source: Southern+