Google SEO的诱人误区：关键词搜索量问题解读
在网站SEO的过程中，搜索量经常会被作为关键词热度的一个判断依据。确实，关键词的搜索量在很大程度上可以帮助我们衡量关键词受欢迎的程度，从而预测我们可以从中获得多少流量。
In the process of website SEO, search volume is often used as a metric to gauge keyword popularity. Indeed, keyword search volume can largely help us measure how popular a keyword is and predict how much traffic we can obtain from it.
什么是关键词搜索量？
What is Keyword Search Volume?
关键词的搜索量是一个很重要的seo指标，它可以告诉你每月在特定搜索渠道下某个关键词的搜索次数。但是需要注意的是，搜索量反映的是关键词的搜索次数，而不是搜索该关键词的人数。
Keyword search volume is an important SEO metric that tells you how many times a keyword is searched per month on specific search channels. However, it's important to note that search volume reflects the number of searches for a keyword, not the number of unique searchers.
不要被搜索量的平均值误导
Don't Be Misled by Average Search Volume
现在能找到的大部分seo工具给出的搜索量其实都是平均值。这对于一些搜索需求相对平均的关键词或者业务来说这并没有什么问题，但是对一些季节性很强的关键词来说，如果单纯依赖这个数据，就会造成很大的决策误导。
Most SEO tools currently available provide average search volume data. While this isn't problematic for keywords or businesses with relatively stable search demand, it can lead to significant decision-making errors for highly seasonal keywords if relied upon exclusively.
搜索量并不等于点击量
Search Volume ≠ Click Volume
很多人觉得一个关键词的搜索量足够大，那么只要是把这样的关键词排名做上去流量就会很大。理论上确实是这样，但是实际情况可能并不是这样。
Many people assume that if a keyword has high search volume, ranking for it will automatically bring substantial traffic. While this holds true in theory, reality often differs.
广告结果对流量的拦截
How Ads Intercept Traffic
以谷歌为例，在一些热门且高商业价值的关键词搜索结果上，Google Ads要占据很大的比例。而且广告投放的搜索样式往往会带有图片或者其他的特殊展现形式，从视觉体验上更能够吸引用户的目光。
Taking Google as an example, for some popular and commercially valuable keywords, Google Ads occupy a significant portion of search results. Moreover, ad formats often include images or other special display features that are more visually appealing to users.
对关键词搜索量数据准确性的探讨
Examining the Accuracy of Keyword Search Volume Data
即使是谷歌官方关键词工具给出的搜索量数据，我们也不认为是绝对准确的。因为这些平台的搜索量数据也都是基于某些大数据和综合平均之后的结果。
Even the search volume data provided by Google's official keyword tools shouldn't be considered absolutely accurate. These platforms' search volume figures are based on certain big data and comprehensive averages.
一个简单的总结
A Simple Conclusion
之所以聊关键词搜索量其实就是想说一下，作为seo对待数据应该有正确的态度。虽然说工作以数据为出发点是对的，但是千万不要过分的迷信数据。
The reason for discussing keyword search volume is to emphasize that SEO professionals should maintain the right attitude toward data. While it's correct to base work on data, we must avoid excessive reliance on it.
我是Dora，毕业于爱尔兰国立大学都柏林分校金融专业，在新加坡从事google海外推广超过10年以上，曾操盘多家国际集团企业的全球海外推广项目。如果你也有外贸推广、Google seo相关困扰，欢迎一起聊聊。
I'm Dora, a finance graduate from University College Dublin with over 10 years of experience in Google international marketing in Singapore, having managed global promotion projects for multiple multinational corporations. If you have any questions about international trade promotion or Google SEO, feel free to reach out.
