青岛Google推广专家分享：5大外贸Google Ads竞价推广费用谈判技巧
在当今数字化外贸时代，Google推广已成为企业获取海外客户的核心渠道。作为青岛专业的SEO推广公司，我们深知价格谈判是Google Ads竞价推广中最关键的环节之一。本文将为您揭示5大维度的高效谈判策略。
There's a saying in digital foreign trade: "Google promotion has become the core channel for enterprises to acquire overseas customers." As a professional SEO promotion company in Qingdao, we understand that price negotiation is one of the most critical links in Google Ads bidding. This article will reveal 5 dimensions of efficient negotiation strategies.
01 客户背调：谈判的基础 | Customer Background Check: The Foundation
在开展Google推广前，必须做好客户背景调查：
- 真实性验证：通过LinkedIn等平台确认客户身份
- 购买力评估：分析客户网站流量和询盘质量
- 市场定位：研究客户在Google搜索结果中的排名
Before conducting Google promotion, thorough customer background check is essential:
- Authenticity verification: Confirm customer identity through LinkedIn
- Purchasing power assessment: Analyze customer website traffic and inquiry quality
- Market positioning: Study customer's ranking in Google search results
02 Google Ads价格谈判策略 | Google Ads Price Negotiation
针对Google推广费用谈判，我们建议：
1. 强调Google Ads的精准投放价值
2. 展示历史广告投放ROI数据
3. 提供阶梯式报价方案
For Google promotion cost negotiation, we recommend:
1. Emphasize the precise targeting value of Google Ads
2. Present historical ad ROI data
3. Offer tiered pricing plans
03 质量证明策略 | Quality Proof Strategies
在Google推广服务谈判中，质量证明至关重要：
• 展示Google Ads认证资质
• 提供成功案例的详细数据
• 演示广告优化流程
In Google promotion service negotiation, quality proof is essential:
• Show Google Ads certification
• Provide detailed data of success cases
• Demonstrate ad optimization process
04 专业方案撰写 | Professional Proposal Writing
优秀的Google推广方案应包含：
核心要素：关键词策略+投放预算+预期效果
增值服务：数据分析+优化建议+效果报告
Excellent Google promotion proposals should include:
Core elements: Keyword strategy + Budget + Expected results
Value-added services: Data analysis + Optimization suggestions + Performance reports
05 异议处理技巧 | Objection Handling Skills
当客户对Google推广费用有异议时：
1. 先认同："我理解您的预算考虑"
2. 再解释："我们的费用包含以下价值..."
3. 给选择："我们可以先从小预算测试开始"
When customers have objections to Google promotion costs:
1. First agree: "I understand your budget considerations"
2. Then explain: "Our costs include the following values..."
3. Offer options: "We can start with a small budget test"
作为青岛领先的Google推广服务商，我们建议将谈判重点放在价值而非价格上。通过展示专业能力和成功案例，您将更容易赢得客户信任并获得理想订单。
As a leading Google promotion service provider in Qingdao, we recommend focusing on value rather than price in negotiations. By demonstrating professional capabilities and success cases, you will more easily gain customer trust and win ideal orders.
