GrowthBook Version 4.1
GrowthBook version 4.1 includes Holdouts, Dashboards, AI features, and More!
Featured
Featured
Feedback Loops Are the Next Breakthrough in Agentic Coding
Most AI coding tools today help teams build faster, but they don’t provide the feedback needed to know what’s worth building. Feedback loops—drawn from millions of experiments—will be the next breakthrough in agentic coding, making AI smarter, faster, and more valuable to every software team.
Holdouts in GrowthBook: The Gold Standard for Measuring Cumulative Impact
Many teams ship features weekly but struggle to measure their true cumulative impact. Holdouts in GrowthBook provide a simple way to maintain a control group across multiple features, answering the critical question: What did all this shipping actually do to our key metrics?
Latest
The Definitive Technical Guide to Generative Engine Optimization (2025)
Everything you need to know about Generative Engine Optimization (GEO).
· 6 min read
GrowthBook Version 4.1
GrowthBook version 4.1 includes Holdouts, Dashboards, AI features, and More!
· 3 min read
Feedback Loops Are the Next Breakthrough in Agentic Coding
Most AI coding tools today help teams build faster, but they don’t provide the feedback needed to know what’s worth building. Feedback loops—drawn from millions of experiments—will be the next breakthrough in agentic coding, making AI smarter, faster, and more valuable to every software team.
· 2 min read
How GrowthBook Holdouts Work Under the Hood
Most holdouts measure only shipped features. Ours measure everything—including failed experiments. This technical deep dive reveals why we chose reality over clean rooms, and how we built it.
· 4 min read
Holdouts in GrowthBook: The Gold Standard for Measuring Cumulative Impact
Many teams ship features weekly but struggle to measure their true cumulative impact. Holdouts in GrowthBook provide a simple way to maintain a control group across multiple features, answering the critical question: What did all this shipping actually do to our key metrics?
· 4 min read
What is A/B Testing? The Complete Guide to Data-Driven Decision Making
Stop guessing what works and start knowing: A/B testing transforms hunches into data-driven decisions, turning every change on your website from a risky bet into a calculated experiment that can boost conversions without spending more on traffic.
· 9 min read
Building in the AI Era: Lessons from Past Technological Revolutions
Why bolting AI onto existing products is like adding lightbulbs to steam factories. Lessons from Ford to ChatGPT on truly transformative tech adoption.
· 3 min read
GrowthBook is Now Available on the Vercel Marketplace
Feature flags without the performance hit. GrowthBook's Vercel Marketplace integration syncs flags to Edge Config for zero-latency evaluation—finally, experimentation that doesn't slow down your app.
· 3 min read
GrowthBook Version 4.0
GrowthBook 4.0 includes a huge number of new features and updates. Continue reading for a full list of changes.
· 3 min read
Flavors of Experimentation in GrowthBook
GrowthBook provides you with 3 different types of experimentation for different purposes: Bandits for picking a winner among many, Safe Rollouts for releasing safely, and Experiments for learning.
· 4 min read
SQL Explorer: Time to Be the Marco Polo of Your Data
GrowthBook's new SQL Explorer lets you run queries, analyze data, and create visualizations without leaving the platform.
· 4 min read
GrowthBook Launch Month - Week 4
This week we're launching our Managed Warehouse and Feature Flag Usage Analytics.
· 2 min read
