沃尔玛全球电商与谷歌广告人工出价设置全指南

沃尔玛全球电商与谷歌广告人工出价设置全指南

Walmart Global E-commerce & Complete Guide to Google Ads Manual Bidding

重要更新：谷歌广告近期改版后，许多优化师发现熟悉的"每次点击费用人工出价"选项在创建广告时消失了。本文将详细介绍如何在改版后的系统中设置人工出价策略。

Important Update: After Google Ads' recent redesign, many optimizers found the familiar "Manual CPC bidding" option missing during ad creation. This article details how to set up manual bidding in the new system.

▌ 人工出价设置步骤（10步图解）

▌ Manual Bidding Setup Steps (10 Illustrated Steps)

1. 广告投放后，选择要修改的广告系列层级 → 点击"设置"

1. After ad delivery, select the campaign level to modify → Click "Settings"

2. 点击"出价" → 查看当前出价策略

2. Click "Bidding" → View current bidding strategy

3. 点击"更改出价策略"

3. Click "Change bidding strategy"

4. 直接选择出价策略或点击"或"

4. Directly select bidding strategy or click "Or"

5. 点击红色框选区域（关键步骤）

5. Click the red boxed area (critical step)

6. 出现"每次点击费用人工出价"选项 → 立即选择

6. "Manual CPC" option appears → Select immediately

7. 如不使用智能点击付费，取消勾选对应选项

7. If not using smart CPC, uncheck the corresponding option

8. 点击"保存"

8. Click "Save"

9. 广告系列出价方式已成功更改为人工出价

9. Campaign bidding successfully changed to manual

10. 修改广告组出价：
• 方法1：直接调整关键字出价（默认0.01）
• 方法2：批量勾选关键字修改

10. Modify ad group bids:
• Method 1: Directly adjust keyword bids (default 0.01)
• Method 2: Batch select keywords to modify

SEO优化提示：沃尔玛全球电商卖家应特别关注谷歌广告的人工出价策略，可精准控制广告成本，配合沃尔玛站内流量实现营销组合拳。

SEO Tip: Walmart global sellers should pay special attention to Google Ads manual bidding to precisely control ad costs, complementing Walmart's onsite traffic for marketing synergy.