外贸新手必看：阿里巴巴国际站VS谷歌推广深度解析
外贸公司注册手续与谷歌竞价成本
Procedures for Registering a Foreign Trade Company and Google Bidding Costs
许多外贸新手经常面临这样的困惑："做外贸应该选择阿里巴巴国际站还是Google推广？"
Many foreign trade novices often face this dilemma: "Should I choose Alibaba International Station or Google promotion for foreign trade?"
国际站常见问题分析
Analysis of Common Issues on International Station
1. 店铺基础权重低，产品发布质量差
1. Low basic store weight and poor product posting quality
2. 关键词覆盖不全面，过度依赖大词
2. Incomplete keyword coverage, over-reliance on major keywords
3. P4P推广策略不当，长尾词使用不足
3. Improper P4P promotion strategy, insufficient use of long-tail keywords
专业建议
Professional Advice
1. 维持国际站基本运营，但暂不增加投入
1. Maintain basic operations on International Station but do not increase investment for now
2. 尽快建立独立站并开展Google推广
2. Establish an independent website and launch Google promotion as soon as possible
PCB行业案例分析
PCB Industry Case Study
数据显示：Printed Circuit Board在国际站上搜索基础较低，但呈上升趋势
Data shows: Printed Circuit Board has a low search base on International Station but shows an upward trend
Google搜索趋势显示：PCB产品需求增长，东南亚市场潜力巨大
Google search trends show: Growing demand for PCB products, huge potential in Southeast Asian markets
成功案例分享
Success Case Sharing
2015年运营的男装店铺：从搜索指数400+到2020年的10000+
Men's clothing store operated in 2015: From search index 400+ to 10000+ in 2020
三家PCB行业优秀同行数据：最高半年成交140万美元
Data from three outstanding PCB industry peers: Highest half-year turnover of $1.4 million
关键结论
Key Conclusions
1. 外贸渠道要多元化，国际站只是选择之一
1. Foreign trade channels should be diversified, International Station is just one option
2. 任何渠道的效果都需要时间沉淀
2. The effectiveness of any channel requires time to accumulate
3. Google推广带来的询盘质量普遍更高
3. Inquiries from Google promotion are generally of higher quality
