谷歌排名优化：跨境电商如何助力外贸企业实现全球增长
谷歌排名优化：跨境电商如何助力外贸企业实现全球增长
Google Ranking Optimization: How Cross-border E-commerce Helps Foreign Trade Enterprises Achieve Global Growth
在全球数字化浪潮下，谷歌排名优化已成为外贸企业拓展国际市场的关键策略。中国国际贸易学会会长金旭在接受《每日经济新闻》专访时强调，跨境电商作为新型贸易模式，正在成为"对内刺激消费、对外稳定外贸增长"的重要引擎。
In the wave of global digitalization, Google ranking optimization has become a key strategy for foreign trade enterprises to expand international markets. Jin Xu, President of China International Trade Association, emphasized in an interview that cross-border e-commerce, as a new trade model, is becoming an important engine for "stimulating domestic consumption and stabilizing foreign trade growth".
外贸企业必须重视谷歌排名优化与跨境电商
Foreign Trade Enterprises Must Pay Attention to Google Ranking Optimization and Cross-border E-commerce
金旭指出，2022年上半年中国外贸在疫情和全球通胀压力下仍实现9.4%的增长，6月增速更达14.3%。他认为，通过谷歌排名优化提升跨境电商平台曝光度，是外贸企业应对挑战的重要途径。
Jin Xu pointed out that China's foreign trade still achieved 9.4% growth in the first half of 2022 under the pressure of pandemic and global inflation, with the growth rate reaching 14.3% in June. He believes that improving the exposure of cross-border e-commerce platforms through Google ranking optimization is an important way for foreign trade enterprises to meet challenges.
跨境电商+RCEP：谷歌排名优化的新机遇
Cross-border E-commerce + RCEP: New Opportunities for Google Ranking Optimization
随着RCEP生效，覆盖全球1/3经济总量的贸易区为企业带来新机遇。金旭建议企业：利用谷歌排名优化技术精准触达东盟市场，发挥中国在机电产品、电子产品等领域的优势，同时把握东盟国家在农产品、矿产品等方面的资源。
With the implementation of RCEP covering one-third of global economy, new opportunities emerge for enterprises. Jin Xu suggested that enterprises should use Google ranking optimization technology to accurately reach ASEAN markets, leverage China's advantages in mechanical and electrical products, electronic products and other fields, while grasping the resources of ASEAN countries in agricultural products, mineral products and other aspects.
数字经济时代：谷歌排名优化的战略价值
The Digital Economy Era: Strategic Value of Google Ranking Optimization
金旭特别强调数字经济的重要性，2019年中国数字经济占GDP比重已达36.2%。他指出：通过谷歌排名优化提升海外数字营销效果，结合中国完整产业链优势，企业可以在东盟、欧盟及"一带一路"沿线国家获得显著增长。
Jin Xu particularly emphasized the importance of digital economy, which accounted for 36.2% of China's GDP in 2019. He pointed out that by improving overseas digital marketing effects through Google ranking optimization, combined with China's complete industrial chain advantages, enterprises can achieve significant growth in ASEAN, EU and countries along the "Belt and Road".
专家建议：外贸企业应将谷歌排名优化作为核心数字营销策略，配合跨境电商平台运营，建立完整的海外数字营销体系，把握RCEP带来的区域贸易机遇。
Expert suggestion: Foreign trade enterprises should take Google ranking optimization as the core digital marketing strategy, cooperate with cross-border e-commerce platform operation, establish a complete overseas digital marketing system, and seize the regional trade opportunities brought by RCEP.
