用户最多的吴中SEO推广：谷歌推广占比高的原因及转化率提升策略
为什么吴中地区用户最多的SEO推广中谷歌推广占比最高？
Why does Google Ads account for the highest proportion in Wuzhong's most user-popular SEO promotions?
在吴中地区的数字营销领域，谷歌推广占据主导地位的主要原因包括：
In Wuzhong's digital marketing landscape, the main reasons why Google Ads dominates include:
- 谷歌在全球搜索引擎市场的绝对领先地位
- Google's absolute leading position in the global search engine market
- 精准的广告定位和投放能力
- Precise ad targeting and delivery capabilities
- 完善的转化跟踪和分析系统
- Comprehensive conversion tracking and analysis system
- 多样化的广告形式和展示网络
- Diverse ad formats and display networks
如何提高Google Ads广告系列转化率？
How to Improve Google Ads Campaign Conversion Rates?
在"转化时间"列中纳入转化操作后，Google Ads会将其视为转化并进行优化。要优化转化操作，只需按照以下几个步骤进行：
After including conversion actions in the "Conversion Time" column, Google Ads will treat them as conversions and optimize accordingly. To optimize conversion actions, simply follow these steps:
- 创建新的广告活动时，找到"出价"模块，然后点击下方的"显示更多设置"
- When creating a new campaign, find the "Bidding" module and click "Show more settings" below
- 点击"转化时间"
- Click "Conversion Time"
- 选中"为该广告系列选择转化操作"，然后点击"选择转化操作"
- Select "Select conversion actions for this campaign" and then click "Select conversion actions"
- 选中要跟踪的转化操作，然后点击"保存"
- Select the conversion actions to track and click "Save"
对于已经运行的广告活动，你可以在广告系列级别进行设置更改。操作方式与前文相同。
For already running campaigns, you can make setting changes at the campaign level. The operation method is the same as above.
最佳实践建议：
Best Practice Recommendations:
这样，此广告系列中就只有勾选的各个别转化操作。如果广告转化效果良好，建议仅设置一个核心转化操作。
This way, the campaign will only have the selected individual conversion actions. If the ad conversion performs well, it is recommended to set only one core conversion action.
这样，你可以清楚地获得所需的数据，非常方便。
This way, you can clearly obtain the data you need, which is very convenient.
