欧盟要求谷歌拆分广告业务 科技巨头面临史上最严反垄断制裁
核心提示：欧盟反垄断监管机构14日发布初步调查报告，认定谷歌涉嫌滥用在线广告市场主导地位，要求其出售部分广告业务。这或将成为首例科技巨头被强制拆分核心业务的案例。
Key Findings: The EU antitrust regulator issued a preliminary report on the 14th, finding Google涉嫌 abusing its dominant position in the online advertising market and ordering it to divest部分广告业务. This may become the first case of a tech giant being forced to split its core business.
当地时间14日，欧盟委员会正式向谷歌发出反对声明，指控其通过技术手段限制竞争对手获取用户数据，同时将数据留作自用，从而扭曲数字广告市场竞争。
On the 14th local time, the European Commission formally issued a statement of objections to Google, accusing it of restricting competitors' access to user data through technical means while retaining the data for its own use, thereby distorting competition in the digital advertising market.
欧盟竞争事务专员玛格丽特·维斯塔格表示："我们掌握的证据表明，谷歌可能非法扭曲了在线广告行业的公平竞争环境。初步调查显示，谷歌涉嫌滥用在广告市场的主导地位。"
EU Competition Commissioner Margrethe Vestager stated: "The evidence we have shows that Google may have illegally distorted the level playing field in the online advertising industry. Preliminary investigations indicate that Google涉嫌 abused its dominant position in the advertising market."
值得注意的是，这是欧盟首次要求科技巨头拆分其关键业务部门。根据欧盟规定，若最终认定垄断成立且谷歌拒不整改，最高可处以其全球年收入10%的罚款（约180亿美元）。
It is worth noting that this is the first time the EU has demanded that a tech giant split its key business unit. According to EU regulations, if the monopoly is ultimately confirmed and Google refuses to comply, it could face a fine of up to 10% of its global annual revenue (approximately $18 billion).
谷歌方面随即发表声明强烈反对欧盟的调查结论，强调其广告技术收费透明且符合行业标准。此前，谷歌已在三起欧盟反垄断案中被累计罚款超80亿欧元。
Google immediately issued a statement strongly opposing the EU's findings, emphasizing that its advertising technology fees are transparent and comply with industry standards. Previously, Google has been fined more than 8 billion euros in three EU antitrust cases.
行业分析师指出，此次事件可能重塑全球数字广告市场格局。除欧盟外，英国竞争与市场管理局(CMA)也在对谷歌广告技术展开调查，美国司法部同样在准备相关诉讼。
Industry analysts point out that this event may reshape the global digital advertising market landscape. In addition to the EU, the UK Competition and Markets Authority (CMA) is also investigating Google's advertising technology, and the US Department of Justice is preparing related lawsuits.
